Behavioural Science

Using Behavioural Insights to Improve How We Work: A BIG Difference BC 2023 Retrospective

Members of the BIG Difference BC Planning Committee and attendees reflect on BIG Difference BC 2023 and share their key takeaways in this retrospective blog.

Making It Easy: Choice Reads for Communicating Better

Make it easy, make it easy, don’t let the sound of your own writing drive your readers crazy…(to the tune of The Eagle’s “Take It Easy”). Okay, enough cheese. Read my (a comms person) selections for writing effective communications using insights from behavioural science.

Choice Reads 2022 Compendium

BIG Difference has compiled a list of recommendations that captured our interest, kept us asking hard questions, and inspired us to continue applying BI to tough challenges for you to enjoy this holiday season.

Travelling with behavioural insights on a transformative journey across countries and continents

This is how the roads I traversed and the choices I made brought me to BC BIG. I mentioned in my interview that working at BC BIG was my dream job, and I was not exaggerating. BC BIG literally gives me the chance to work across ministries and address the different determinants of health, all from the place where important policy decisions are made — the public service.

Laying the foundations for a behavioural intervention project — Part Two

In this blog series, created for Experimentation Works, we will focus on the first two phases of our (BC BIG)’s RIDE Model for Behaviour Shift. This post, the second in the series, will cover the ‘research’ phase.

Laying the foundations for a behavioural intervention project — Part One

In this blog series, created for Experimentation Works, we will focus on the first two phases of our (BC BIG)’s RIDE Model for Behaviour Shift. This post, the first in the series, will cover the ‘scoping’ phase. While scoping is certainly nothing new to public servants, there are a few aspects of scoping a behavioural insights (BI) project that make it unique.

Bridging the Gap from Intention to Action in Conservation

In British Columbia, we identify with our expansive forests, soaring mountains, ocean shores, and fresh water. Where we sometimes get stuck — for many good reasons — is in making that connection between appreciating and valuing nature to taking action to protect it. Behavioural insights — or BI — can provide a bridge across that tricky space between intention (I want to protect nature that I value) and action (changing my actual behaviour to help make that happen). And BI can show us that sometimes, with just a little nudge in the right direction, we can make a big difference with even small actions.

How local governments are responding to the COVID-19 pandemic

The COVID-19 pandemic has radically changed all of our lives, at home and at work. Here at the BC Behavioural Insights Group, we’ve rapidly redeployed several of our team members to support the BC Government’s response. In this entry, we’re sharing a resource outlining how local governments are using behavioural insights to respond to COVID-19.