At BC Behavioural Insights Group (BC BIG), the challenges we face are evolving and so are our approaches. Today’s complex, interconnected challenges require adaptive, holistic and collaborative approaches. That’s where behavioural systems mapping (BSM) comes in. It’s a method that blends behavioural science with systems thinking to help us map out the relevant actors, their behaviours and how these influence and interact with one another to impact the desired outcome.
Choice Tip Compendium 2024
Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective
Embracing Uncertainty: Navigating the Path to Behavioural Insights
My Road to BC BIG: Using BI to Meet the Challenges of Diverse Societies
As a doctoral candidate in political science at the University of British Columbia, Isabel Chew wanted to know: How does ethnic identity shape political attitudes and behaviour in Southeast Asia? The search for answers to questions like this as well as a belief behavioural insights could play a part led her to take on her new role at the BC Behavioural Insights Group.