BIG Difference BC

February 12, 2026

Case Studies & Lit Review

30 Ways to Use BI to Nudge for Good

BIG Difference BC

February 12, 2026

Case Studies & Lit Review

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

BIG Difference BC

September 24, 2025

Tips & Tools

Using the Force of Behavioural Systems Mapping – How BSM Can Help Take Down the Empire (and Tackle Policy Challenges)

BIG Difference BC

September 24, 2025

Tips & Tools

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BIG Difference BC

December 9, 2024

Tips & Tools

Choice Tip Compendium 2024

BIG Difference BC

December 9, 2024

Tips & Tools

Advice on strengthening judgment, finding joy, following your own path of reconciliation, and more

BIG Difference BC

November 12, 2024

BIG Difference Conference

Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective

BIG Difference BC

November 12, 2024

BIG Difference Conference

In 2024, takeaways include the power of joy, the breadth of challenges BI tackles, and more

BIG Difference BC

June 3, 2024

Meet Our People

Embracing Uncertainty: Navigating the Path to Behavioural Insights

BIG Difference BC

June 3, 2024

Meet Our People

Javier Dominguez Zamora reflects on how embracing uncertainty has led him to new frontiers in life and behavioural science

BIG Difference BC

May 27, 2024

Meet Our People

My Road to BC BIG: Using BI to Meet the Challenges of Diverse Societies

BIG Difference BC

May 27, 2024

Meet Our People

Isabel Chew wanted to know: How does ethnic identity shape political attitudes and behaviour in Southeast Asia?

BIG Difference BC

April 4, 2024

Case Studies & Lit Review

Organ Donation Registration: Saving Lives By Asking People to Walk the Talk

BIG Difference BC

April 4, 2024

Case Studies & Lit Review

BC BIG, BC Transplant, and Service BC piloted an approach to increasing organ donation registrations

BIG Difference BC

January 22, 2024

BI at Work & in the Wild

BI in the Wild: Travelling in Japan and Scotland

BIG Difference BC

January 22, 2024

BI at Work & in the Wild

BI spotted at a hotel in Tokyo, a church in Aberdeen, and a castle in the Scottish highlands

BIG Difference BC

November 23, 2023

Choice Reads

Choice Reads Compendium 2023

BIG Difference BC

November 23, 2023

Choice Reads

Enjoy some behavioural science content as 2023 winds to a close

BIG Difference BC

November 10, 2023

BIG Difference Conference

Using Behavioural Insights to Improve How We Work: A BIG Difference BC 2023 Retrospective

BIG Difference BC

November 10, 2023

BIG Difference Conference

In 2023, takeaways include the power of social norms, strategies to communicate better, and more

BIG Difference BC

September 28, 2023

Choice Reads

Making It Easy: Choice Reads for Communicating Better

BIG Difference BC

September 28, 2023

Choice Reads

Recommended toolkits, books, podcasts, and articles for more effective communications

BIG Difference BC

June 16, 2023

Meet Our People

The Many Faces of Behavioural Insights: Using BI in Multiple Roles

BIG Difference BC

June 16, 2023

Meet Our People

Alexis Gordon has held BI positions inside and outside of BI units and incorporated behavioural insights into roles that aren’t BI-focused

BIG Difference BC

April 17, 2023

Case Studies & Lit Review

BC BIG Case Study: Groundwater Licensing

BIG Difference BC

April 17, 2023

Case Studies & Lit Review

BC BIG encouraged groundwater users to reapply for their licences to ensure continued access

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

How Do BI Practitioners Use Behavioural Insights?

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

UBC alums are using BI in marketing, technical safety, service design, and beyond

BIG Difference BC

February 20, 2023

BI at Work & in the Wild

BI in the Wild: Dodgy Doors, Dog Parks, and Il Parcheggio

BIG Difference BC

February 20, 2023

BI at Work & in the Wild

Showcasing BI wins (a dog park and Italian parking standards) and gaps (a confusing door)

BIG Difference BC

December 1, 2022

Choice Reads

Choice Reads 2022 Compendium

BIG Difference BC

December 1, 2022

Choice Reads

Here’s what captured our interest, kept us asking hard questions, and inspired us to continue applying BI to tough challenges

BIG Difference BC

June 30, 2021

Meet Our People

Travelling with behavioural insights on a transformative journey across countries and continents

BIG Difference BC

June 30, 2021

Meet Our People

Tak Ishikawa brings corporate, NGO, and public health experience to his approach to BI

BIG Difference BC

June 30, 2021

Tips & Tools

Laying the foundations for a behavioural intervention project — Part Two

BIG Difference BC

June 30, 2021

Tips & Tools

Exploratory research focuses on understanding a challenge from multiple perspectives, including the people involved

BIG Difference BC

June 24, 2021

Tips & Tools

Laying the foundations for a behavioural intervention project — Part One

BIG Difference BC

June 24, 2021

Tips & Tools

While scoping projects is nothing new, there are aspects of scoping a behavioural insights project that make it unique

BIG Difference BC

April 28, 2021

Case Studies & Lit Review

Bridging the Gap from Intention to Action in Conservation

BIG Difference BC

April 28, 2021

Case Studies & Lit Review

How can BI help us conserve energy, endangered animals, and natural landscapes?