BIG Difference

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Reflections from BIG Difference BC 2025

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The BIG Differences BC 2025 conference showcased the quality and range of behavioural research being produced by this community. Here are three takeaways:

1. Complex ≠ Complicated. Study complex systems, but keep your insights clear, your experiments well-defined, and your language accessible.…

2. Evidence-Based Policy Must Be a Two-Way Street. Understanding policymaker constraints before designing studies helps make research relevant and impactful.…

3. Build an Adaptable Playbook. Move beyond a focus on the moment of decision-making by considering the complex systems that shape behavior and decisions….

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Using Behavioural Insights to Improve How We Work: A BIG Difference BC 2023 Retrospective

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Members of the BIG Difference BC Planning Committee and attendees reflect on BIG Difference BC 2023 and share their key takeaways in this retrospective blog.

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Choice Reads 2022 Compendium

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BIG Difference has compiled a list of recommendations that captured our interest, kept us asking hard questions, and inspired us to continue applying BI to tough challenges for you to enjoy this holiday season.