The second in our series BI in the Wild showcases three submissions: a hotel in Tokyo using defaults for good, a church in Aberdeen making donation easier, and a castle in the Scottish highlands helping visitors prevent injury.
The Many Faces of Behavioural Insights: Using BI in Multiple Roles
Alexis Gordon has held behavioural insights positions both inside and outside of BI units as well as incorporated behavioural insights into roles that aren’t BI-focused. In this interview, we learn more about the differences and similarities of each of these experiences, all in Alexis’s articulate, clear-eyed, and humorous words.
BI in the Wild: Dodgy Doors, Dog Parks, and Il Parcheggio
Pathways to Behavioural Insights
Achieving Equity in the Workplace with Behavioural Science
What Do You Mean, "There's NO Road"?!
Looking at a map of B.C., the route seemed straightforward with easy trips from Victoria to Powell River; Powell River to Kamloops; Kamloops to Princeton; Princeton back to Victoria. We were confident that the distances between each destination were easily achievable within a day.
Two days prior to our departure from Powell River, I decided to look at the route we would be taking heading east towards Kamloops. It was at this point that I made a couple of worrisome discoveries.