FRIDAY, NOVEMBER 7, 2025 || ONLINE
Save the date for Friday, November 7! BIG Difference BC 2025 will be exploring “Changing Behaviour in Complex Systems”. Free registration will open in early fall.
Keynote address by Elizabeth Linos
Elizabeth Linos (Harvard Kennedy School) will discuss the next frontier of tough questions for behavioural science, including how do we overcome the bottlenecks that limit widespread adoption of evidence, how can behavioural science be an asset for efficient government, and how do we navigate questions of trust.
Special Session: Expanding Your BI Playbook
Applied behavioural science is constantly evolving—as a field, we are always learning new things about human behaviour and about how to do better science. Lindsay Miles-Pickup (BC Public Service) will moderate this session exploring tools and perspectives that will advance your practice of behavioural science, including:
Integrating Systems Thinking: Jennifer Macklin (BehaviourWorks Australia) will share how to use behavioural systems mapping to help incorporate systems thinking principles into behavioural science.
Including Indigenous Perspectives: Emily Salmon (Unxiimtunaat) (Simon Fraser University) will discuss the importance of both understanding our own worldviews and including Indigenous worldviews.
Leveraging Qualitative Methods: Rhiannon Mosher (Public Health Agency of Canada) will explain how and why to use mixed methods throughout behavioural science projects.
Using Artificial Intelligence Wisely: Sasha Tregebov (BIT) will talk about the ways behavioural science practitioners can use AI to increase their efficiency and efficacy.
lightning talks and micro-presentations
Share your project at the conference! Have you used behavioural science to change behaviour in complex systems or more broadly to create positive behaviour change? Read about the call for presentations and submit your project by August 31.
DRAFT program at a glance*
Date: Friday, November 7, 2025
Time: 9:00am to 4:00pm Pacific Time
Location: Zoom webinar
9:00 - 9:30am Welcome Remarks
9:30 - 10:30am Keynote Address by Elizabeth Linos (Harvard Kennedy School)
10:30 - 10:45am Break
10:45 - 11:50am Lightning Talks
11:50am - 12:30pm Break
12:30 - 1:00pm Micro-Presentations
1:00 - 2:30pm Special Session: Expanding Your BI Playbook
2:30 - 2:45pm Break
2:45 - 3:50pm Lightning Talks
3:50 - 4:00pm Closing Remarks
*Draft program. All listed times are Pacific Time (UTC−07:00).
