BIG Difference BC 2025:
Changing Behaviour in Complex Systems

Friday, November 7, 2025 || FREE & ONLINE

Register now to reserve your free spot!
View the detailed program.

Program Highlights

Across seven different sessions, BIG Difference BC 2025 will explore how behavioural science is being used in British Columbia, across Canada, and around the world to change behaviour in complex systems. View the detailed program.

Keynote address: Behavioral Science for Functional Policy & Practice

Elizabeth Linos

Emma Bloomberg Associate Professor for Public Policy and Management, Harvard Kennedy School of Government

How do we build governments and systems that truly work? Based on over a decade of research in and with various governments, Elizabeth Linos (Harvard Kennedy School) will draw on new behavioral science research to examine the people, processes, and feedback loops that sustain effective policy and practice—and the big questions that remain unanswered. She will explore how to strengthen the workforce, design interactions that deliver, and overcome the bottlenecks that limit the adoption of evidence. By surfacing these critical questions, the talk will chart a shared agenda for researchers and policymakers alike.

Special Session: Expanding Your BI Playbook

Jennifer Macklin

Senior Researcher, BehaviourWorks Australia

Emily Salmon (Unxiimtunaat)

Assistant Professor of Business & Society, Simon Fraser University

Rhiannon Mosher

Qualitative Research Advisor, Behavioural Science Office, Public Health Agency of Canada

Sasha Tregebov

Director, BIT Canada

Lindsay Miles-Pickup

Senior Director, Marquee Sports Events, BC Ministry of Tourism, Arts, Culture and Sport

Applied behavioural science is constantly evolving—as a field, we are always learning new things about human behaviour and about how to do better science. This session will explore tools and perspectives that will advance your practice of behavioural science, including systems thinking, Indigenous perspectives, qualitative methods, and artificial intelligence.

lightning talks and micro-presentations

We’ll hear from a variety of researchers and practitioners who have used Behavioural Insights to change behaviour in complex systems or more broadly to create positive behaviour change. These presentations will be chunked into a morning lightning talks session, a mid-day micro-presentations session, and an afternoon lightning talks session.

program at a glance

Date: Friday, November 7, 2025
Time: 9:00am to 4:00pm Pacific Time
Location: Zoom webinar

9:00 - 9:30am Welcome Remarks
9:30 - 10:30am Keynote Address by Elizabeth Linos (Harvard Kennedy School)
10:30 - 10:45am Break
10:45 - 11:50am Lightning Talks
11:50am - 12:30pm Break
12:30 - 1:00pm Micro-Presentations
1:00 - 2:30pm Special Session: Expanding Your BI Playbook
2:30 - 2:45pm Break
2:45 - 3:50pm Lightning Talks
3:50 - 4:00pm Closing Remarks

All listed times are Pacific Time (UTC−07:00).

BIG Difference BC 2025:Changing Behaviour in Complex Systems