FRIDAY, NOVEMBER 7, 2025 || ONLINE
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Program Highlights
Across seven different sessions, BIG Difference BC 2025 will explore how behavioural science is being used in British Columbia, across Canada, and around the world to change behaviour in complex systems.
Keynote address: Behavioral Science for Functional Policy & Practice
How do we build governments and systems that truly work? Based on over a decade of research in and with various governments, Elizabeth Linos (Harvard Kennedy School) will draw on new behavioral science research to examine the people, processes, and feedback loops that sustain effective policy and practice—and the big questions that remain unanswered. She will explore how to strengthen the workforce, design interactions that deliver, and overcome the bottlenecks that limit the adoption of evidence. By surfacing these critical questions, the talk will chart a shared agenda for researchers and policymakers alike.
Special Session: Expanding Your BI Playbook
Applied behavioural science is constantly evolving—as a field, we are always learning new things about human behaviour and about how to do better science. Lindsay Miles-Pickup (BC Public Service) will moderate this session exploring tools and perspectives that will advance your practice of behavioural science, including:
Integrating Systems Thinking: Jennifer Macklin (BehaviourWorks Australia) will share how to use behavioural systems mapping to help incorporate systems thinking principles into behavioural science.
Including Indigenous Perspectives: Emily Salmon (Unxiimtunaat) (Simon Fraser University) will discuss the importance of understanding our own worldviews and including other worldviews.
Leveraging Qualitative Methods: Rhiannon Mosher (Public Health Agency of Canada) will explain how and why to use mixed methods throughout behavioural science projects.
Using Artificial Intelligence Wisely: Sasha Tregebov (BIT) will talk about the ways behavioural science practitioners can use AI to increase their efficiency and efficacy.
lightning talks and micro-presentations
We’ll hear from a variety of researchers and practitioners who have used Behavioural Insights to change behaviour in complex systems or more broadly to create positive behaviour change. These presentations will be chunked into a morning lightning talks session, a mid-day micro-presentations session, and an afternoon lightning talks session. Details forthcoming!
DRAFT program at a glance*
Date: Friday, November 7, 2025
Time: 9:00am to 4:00pm Pacific Time
Location: Zoom webinar
9:00 - 9:30am Welcome Remarks
9:30 - 10:30am Keynote Address by Elizabeth Linos (Harvard Kennedy School)
10:30 - 10:45am Break
10:45 - 11:50am Lightning Talks
11:50am - 12:30pm Break
12:30 - 1:00pm Micro-Presentations
1:00 - 2:30pm Special Session: Expanding Your BI Playbook
2:30 - 2:45pm Break
2:45 - 3:50pm Lightning Talks
3:50 - 4:00pm Closing Remarks
*Draft program. All listed times are Pacific Time (UTC−07:00).
