Make it easy, make it easy, don’t let the sound of your own writing drive your readers crazy…(to the tune of The Eagle’s “Take It Easy”). Okay, enough cheese. Read my (a comms person) selections for writing effective communications using insights from behavioural science.
Choice Reads 2022 Compendium
What I'm Reading These Days
We’re hearing it repeatedly — without a vaccine, the most effective tool we have to suppress the spread of the coronavirus is massive widespread behaviour change. So, what’s the best way to promote these desired behaviours (increase hand washing, staying home) and discourage harmful ones (panic buying, sharing false information)? This question requires a rich understanding of what’s shaping our actions during this time and a set of tools to measure the effectiveness of various interventions.