As part of our series, BI in the Wild, we’ll be showcasing real-world examples of behavioural insights, including both where BI is being used to help and where BI is needed!
We’d love to see your examples, too. If you’ve got a BI sighting to share, fill out this quick and easy form and you might see your example featured in a future post!
This second edition of “BI in the Wild” features examples of BI from Scotland and Japan!
keio plaza placards: a place where bi is being used to help
Submitted by: Anna Burrowes, Methods Specialist, BC Behavioural Insights Group
During my stay at a hotel in Japan I noticed these cards, which you must place on your pillow if you want your sheets changed. Otherwise the sheets will be changed every 3 days (which is still too much IMO - does anyone wash their sheets every three days at home?)
In other hotels I have seen cards that you can use to indicate you don't want your sheets changed but I like the switch to not changing the sheets as the default here.
st. machar’s cathedral donations: a place where bi is being used to help
Submitted by: Steph Wilkie, Knowledge Translation Strategist, BC Behavioural Insights Group
At St. Machar’s Cathedral in Aberdeen, Scotland, I was struck by the tech savvy donation option using an iPad. This makes donating easy for a donor, not only because they can tap privately but because if someone wasn’t carrying cash on their person, they could use their debit card or phone. Clever.
eilean donan castle signs: A place where bi is being used to help
Submitted by: Steph Wilkie, Knowledge Translation Strategist, BC Behavioural Insights Group
I got a chuckle from the “Mind your head” signs I saw in Scotland. They’re courteous, practical, and timely. Thanks for helping me prevent knocking my noggin, wayfinders!