Sustainability

Bridging the Gap from Intention to Action in Conservation

In British Columbia, we identify with our expansive forests, soaring mountains, ocean shores, and fresh water. Where we sometimes get stuck — for many good reasons — is in making that connection between appreciating and valuing nature to taking action to protect it. Behavioural insights — or BI — can provide a bridge across that tricky space between intention (I want to protect nature that I value) and action (changing my actual behaviour to help make that happen). And BI can show us that sometimes, with just a little nudge in the right direction, we can make a big difference with even small actions.

Hi everyone! I’m Christine, BC BIG’s new Senior Behavioural Scientist.

Hi! My name is Christine Kormos, and I’m thrilled to have recently joined the BC Behavioural Insights Group (BC BIG) as a Senior Behavioural Scientist. In putting together this post introducing myself, I’ve tried to highlight some signposts that, looking back, I can see have shaped my path.