February 12, 2026

Case Studies & Lit Review

BIG Difference BC

30 Ways to Use BI to Nudge for Good

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

November 19, 2025

BIG Difference Conference

BIG Difference BC

Reflections from BIG Difference BC 2025

Three takeaways from 2025: Complex ≠ complicated. Evidence-based policy must be a two-way street. Build an adaptable playbook.

September 24, 2025

Tips & Tools

BIG Difference BC

Using the Force of Behavioural Systems Mapping ...

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BIG Difference BC

September 24, 2025

Tips & Tools

Using the Force of Behavioural Systems Mapping – How BSM Can Help Take Down the Empire (and Tackle Policy Challenges)

BIG Difference BC

September 24, 2025

Tips & Tools

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BIG Difference BC

June 2, 2025

Tips & Tools

Boosted Brains: Using Heuristics to Our Advantage

BIG Difference BC

June 2, 2025

Tips & Tools

Boosting focuses on training individuals when to use (and when to avoid) heuristics

BIG Difference BC

June 3, 2024

Meet Our People

Embracing Uncertainty: Navigating the Path to Behavioural Insights

BIG Difference BC

June 3, 2024

Meet Our People

Javier Dominguez Zamora reflects on how embracing uncertainty has led him to new frontiers in life and behavioural science

BIG Difference BC

May 27, 2024

Meet Our People

My Road to BC BIG: Using BI to Meet the Challenges of Diverse Societies

BIG Difference BC

May 27, 2024

Meet Our People

Isabel Chew wanted to know: How does ethnic identity shape political attitudes and behaviour in Southeast Asia?

BIG Difference BC

April 4, 2024

Case Studies & Lit Review

Organ Donation Registration: Saving Lives By Asking People to Walk the Talk

BIG Difference BC

April 4, 2024

Case Studies & Lit Review

BC BIG, BC Transplant, and Service BC piloted an approach to increasing organ donation registrations

BIG Difference BC

June 16, 2023

Meet Our People

The Many Faces of Behavioural Insights: Using BI in Multiple Roles

BIG Difference BC

June 16, 2023

Meet Our People

Alexis Gordon has held BI positions inside and outside of BI units and incorporated behavioural insights into roles that aren’t BI-focused

BIG Difference BC

April 17, 2023

Case Studies & Lit Review

BC BIG Case Study: Groundwater Licensing

BIG Difference BC

April 17, 2023

Case Studies & Lit Review

BC BIG encouraged groundwater users to reapply for their licences to ensure continued access

BIG Difference BC

March 29, 2023

Tips & Tools

Compassion as Climate Activism

BIG Difference BC

March 29, 2023

Tips & Tools

Acknowledging our emotional responses to climate change can help us move from avoidance to action

BIG Difference BC

August 29, 2022

Meet Our People

BC BIG In Their Element

BIG Difference BC

August 29, 2022

Meet Our People

We asked BC BIG to answer a few unconventional questions to get to know the team beyond their titles

BIG Difference BC

January 27, 2022

Case Studies & Lit Review

BC BIG Case Study: Improving Information Collection in the Seafood Industry

BIG Difference BC

January 27, 2022

Case Studies & Lit Review

BC BIG re-designed notices to help seafood producers remember to submit their seafood census data

BIG Difference BC

November 15, 2021

Meet Our People

Introducing Mikayla Ford as BC BIG's New Lead

BIG Difference BC

November 15, 2021

Meet Our People

Mikayla Ford shares what led her to BC BIG and what’s she seen during her time with the team

BIG Difference BC

October 15, 2021

Welcome to the new BIG Difference BC Blog!

BIG Difference BC

October 15, 2021

BIG Difference BC is co-led by the BC Behavioural Insights Group (BC BIG) and UBC’s Decision Insights for Business and Society (UBC-DIBS) with the support of a cross-sectoral advisory board (introductions coming soon!).

BIG Difference BC

June 30, 2021

Meet Our People

Travelling with behavioural insights on a transformative journey across countries and continents

BIG Difference BC

June 30, 2021

Meet Our People

Tak Ishikawa brings corporate, NGO, and public health experience to his approach to BI