In British Columbia, we identify with our expansive forests, soaring mountains, ocean shores, and fresh water. Where we sometimes get stuck — for many good reasons — is in making that connection between appreciating and valuing nature to taking action to protect it. Behavioural insights — or BI — can provide a bridge across that tricky space between intention (I want to protect nature that I value) and action (changing my actual behaviour to help make that happen). And BI can show us that sometimes, with just a little nudge in the right direction, we can make a big difference with even small actions.
Using Behavioural Insights to Help Unemployed British Columbians During COVID-19
Through its WorkBC program, the Ministry offers valuable job-seeking services. These include employment counselling and training support — even something as simple as looking over a resume. Services are free and WorkBC has a great track record of success. But for a variety of reasons, some clients delay applying.
To ensure timely uptake, the Ministry partnered with the BC Behavioural Insights Group.
Hi everyone! I’m Christine, BC BIG’s new Senior Behavioural Scientist.
What can behavioural insights teach us during a global pandemic?
The way in which governments around the world communicate with citizens during this global pandemic is critical — not only to help people feel safe and informed, but also to encourage everyone to take part in simple yet life-saving behaviours: hand washing and physical distancing. There have been posters, social media videos, comics, and infographics created in all corners of the world in an attempt to get the message out. As we, the BC Public Service, develop our messaging, it is important to consider how behavioural insights can add value.