BIG Difference BC logo

 Through newsletters, conferences, a blog and other activities, BIG Difference BC brings together a network of Behavioural Insights (BI) enthusiasts and experts from government, academia, and across the public, non-profit, and private sectors in British Columbia and beyond.


BIG Difference BC is a collaboration between

 
UBC Decision Insights for Business & Society logo

UBC Decision insights for business & Society

Decision Insights for Business and Society (UBC-DIBS) is a behavioural research and policy solutions initiative at UBC Sauder School of Business. Our mission is to improve outcomes across major societal and planetary challenges by improving our understanding of decision-making, encouraging long-term behaviour change, and working together toward an environmentally, economically, and socially sustainable future. UBC-DIBS conducts behavioural and decision science research, offers Behavioural Insights training, and hosts events and resources to support the BI community. Visit http://sauder.ubc.ca/dibs or email dibs@sauder.ubc.ca.

the BC behavioural insights group

The BC Behavioural Insights Group (BC BIG) is a corporate research and evaluation unit in the BC Data Service that uses insights and methods from the behavioural sciences to understand and encourage behaviour change. BC BIG has three areas of focus: (1) Evidence-building including advisory and intervention projects, (2) Capacity-building including training and outreach activities, and (3) Community-building including partnerships and networks. Email: big@gov.bc.ca


BIG Difference BC is supported by a cross-sectoral Advisory Board

To learn more about our Advisory Board, click on the photos below
or read a blog post about how we each use Behavioural Insights in our work.

Former Board Members


BIG Difference BC is made possible
through the support of our sponsors.