Nudge

Laying the foundations for a behavioural intervention project — Part Two

In this blog series, created for Experimentation Works, we will focus on the first two phases of our (BC BIG)’s RIDE Model for Behaviour Shift. This post, the second in the series, will cover the ‘research’ phase.

Laying the foundations for a behavioural intervention project — Part One

In this blog series, created for Experimentation Works, we will focus on the first two phases of our (BC BIG)’s RIDE Model for Behaviour Shift. This post, the first in the series, will cover the ‘scoping’ phase. While scoping is certainly nothing new to public servants, there are a few aspects of scoping a behavioural insights (BI) project that make it unique.