New BC BIG team member Javier Dominguez Zamora reflects on how embracing uncertainty has led him to new frontiers in both his life and in his understanding of behavioural science.
My Road to BC BIG: Using BI to Meet the Challenges of Diverse Societies
As a doctoral candidate in political science at the University of British Columbia, Isabel Chew wanted to know: How does ethnic identity shape political attitudes and behaviour in Southeast Asia? The search for answers to questions like this as well as a belief behavioural insights could play a part led her to take on her new role at the BC Behavioural Insights Group.