Behaviour change

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Boosted Brains: Using Heuristics to Our Advantage

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Heuristics are simple decision rules, rules of thumb, or mental shortcuts that enable us to navigate the world and make decisions quickly and without conscious effort. Boosting focuses on heuristics’ usefulness. It is the process of training individuals to deliberately use heuristics when they lead to accurate, unbiased, and nuanced decisions, and avoiding them when they lead to systematic errors.

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My Road to BC BIG: Using BI to Meet the Challenges of Diverse Societies

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As a doctoral candidate in political science at the University of British Columbia, Isabel Chew wanted to know: How does ethnic identity shape political attitudes and behaviour in Southeast Asia? The search for answers to questions like this as well as a belief behavioural insights could play a part led her to take on her new role at the BC Behavioural Insights Group.

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Using Behavioural Insights to Improve How We Work: A BIG Difference BC 2023 Retrospective

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Members of the BIG Difference BC Planning Committee and attendees reflect on BIG Difference BC 2023 and share their key takeaways in this retrospective blog.

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Making It Easy: Choice Reads for Communicating Better

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Make it easy, make it easy, don’t let the sound of your own writing drive your readers crazy…(to the tune of The Eagle’s “Take It Easy”). Okay, enough cheese. Read my (a comms person) selections for writing effective communications using insights from behavioural science.