BIG Difference BC is a behavioural insights community network co-led by the BC Behavioural Insights Group (BC BIG) and UBC’s Decision Insights for Business and Society (UBC-DIBS) with the support of a cross-sectoral advisory board. We shared a little about the BIG Difference BC network in our introductory blog post. Now, we want to introduce you to the amazing members of our BIG Difference Advisory Board.
Travelling with behavioural insights on a transformative journey across countries and continents
This is how the roads I traversed and the choices I made brought me to BC BIG. I mentioned in my interview that working at BC BIG was my dream job, and I was not exaggerating. BC BIG literally gives me the chance to work across ministries and address the different determinants of health, all from the place where important policy decisions are made — the public service.
Bridging the Gap from Intention to Action in Conservation
In British Columbia, we identify with our expansive forests, soaring mountains, ocean shores, and fresh water. Where we sometimes get stuck — for many good reasons — is in making that connection between appreciating and valuing nature to taking action to protect it. Behavioural insights — or BI — can provide a bridge across that tricky space between intention (I want to protect nature that I value) and action (changing my actual behaviour to help make that happen). And BI can show us that sometimes, with just a little nudge in the right direction, we can make a big difference with even small actions.