UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

BC BIG, BC Transplant, and Service BC piloted an approach to increasing organ donation registrations

BC BIG encouraged groundwater users to reapply for their licences to ensure continued access

BC BIG re-designed notices to help seafood producers remember to submit their seafood census data

How can BI help us conserve energy, endangered animals, and natural landscapes?

BC BIG helped WorkBC explore why uptake varies for their free job-seeking services

Why isn’t everyone physical distancing, despite evidence that it will give us the best chance to limit transmission?

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

Boosting focuses on training individuals when to use (and when to avoid) heuristics

Advice on strengthening judgment, finding joy, following your own path of reconciliation, and more

Acknowledging our emotional responses to climate change can help us move from avoidance to action

Exploratory research focuses on understanding a challenge from multiple perspectives, including the people involved

While scoping projects is nothing new, there are aspects of scoping a behavioural insights project that make it unique

How can BI help governments communicate with citizens during this global pandemic? 

BC BIG shares seven early learnings, including mixing methods, growing talent, and finding partners

Three takeaways from 2025: Complex ≠ complicated. Evidence-based policy must be a two-way street. Build an adaptable playbook.

In 2024, takeaways include the power of joy, the breadth of challenges BI tackles, and more

Enjoy some behavioural science content as 2023 winds to a close

Recommended toolkits, books, podcasts, and articles for more effective communications

BI reads during a global pandemic where human behaviour plays a key role in virus spread, communication, and more

Javier Dominguez Zamora reflects on how embracing uncertainty has led him to new frontiers in life and behavioural science

Isabel Chew wanted to know: How does ethnic identity shape political attitudes and behaviour in Southeast Asia?

BI spotted at a hotel in Tokyo, a church in Aberdeen, and a castle in the Scottish highlands

We asked BC BIG to answer a few unconventional questions to get to know the team beyond their titles

Mikayla Ford shares what led her to BC BIG and what’s she seen during her time with the team

Meet the inaugural members of the advisory board guiding and supporting the community and its initiatives

For Christine Kormos, BI is the perfect combination of social and environmental psychology research and public policy impact