The second in our series BI in the Wild showcases three submissions: a hotel in Tokyo using defaults for good, a church in Aberdeen making donation easier, and a castle in the Scottish highlands helping visitors prevent injury.
How Do BI Practitioners Use Behavioural Insights?
BI in the Wild: Dodgy Doors, Dog Parks, and Il Parcheggio
What Do You Mean, "There's NO Road"?!
Looking at a map of B.C., the route seemed straightforward with easy trips from Victoria to Powell River; Powell River to Kamloops; Kamloops to Princeton; Princeton back to Victoria. We were confident that the distances between each destination were easily achievable within a day.
Two days prior to our departure from Powell River, I decided to look at the route we would be taking heading east towards Kamloops. It was at this point that I made a couple of worrisome discoveries.