February 12, 2026

Case Studies & Lit Review

BIG Difference BC

30 Ways to Use BI to Nudge for Good

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

November 19, 2025

BIG Difference Conference

BIG Difference BC

Reflections from BIG Difference BC 2025

Three takeaways from 2025: Complex ≠ complicated. Evidence-based policy must be a two-way street. Build an adaptable playbook.

September 24, 2025

Tips & Tools

BIG Difference BC

Using the Force of Behavioural Systems Mapping ...

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BIG Difference BC

March 29, 2023

Tips & Tools

Compassion as Climate Activism

BIG Difference BC

March 29, 2023

Tips & Tools

Acknowledging our emotional responses to climate change can help us move from avoidance to action

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

How Do BI Practitioners Use Behavioural Insights?

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

UBC alums are using BI in marketing, technical safety, service design, and beyond

BIG Difference BC

February 20, 2023

BI at Work & in the Wild

BI in the Wild: Dodgy Doors, Dog Parks, and Il Parcheggio

BIG Difference BC

February 20, 2023

BI at Work & in the Wild

Showcasing BI wins (a dog park and Italian parking standards) and gaps (a confusing door)

BIG Difference BC

December 1, 2022

Choice Reads

Choice Reads 2022 Compendium

BIG Difference BC

December 1, 2022

Choice Reads

Here’s what captured our interest, kept us asking hard questions, and inspired us to continue applying BI to tough challenges

BIG Difference BC

November 24, 2022

BIG Difference Conference

Reflections on BIG Difference BC 2022 by an Urban Inuk: Ripple Effects Leading to and Coming from the Conference

BIG Difference BC

November 24, 2022

BIG Difference Conference

In 2022, the conference incorporated Circle Practice and learned about antiracist methods in Crystal Hall’s keynote

BIG Difference BC

October 27, 2022

Learning & Resources

Pathways to Behavioural Insights

BIG Difference BC

October 27, 2022

Learning & Resources

Although many of us happily stumble upon BI, as the field matures, we’re building intentional pathways

BIG Difference BC

October 3, 2022

Case Studies & Lit Review

Achieving Equity in the Workplace with Behavioural Science

BIG Difference BC

October 3, 2022

Case Studies & Lit Review

How can a measured, evidence-based approach make real and sustainable change towards inclusion?

BIG Difference BC

September 1, 2022

Learning & Resources

Back to School with UBC-DIBS

BIG Difference BC

September 1, 2022

Learning & Resources

An overview of BI events and resources, including courses, public seminars, the annual conference, and our podcast

BIG Difference BC

August 29, 2022

Meet Our People

BC BIG In Their Element

BIG Difference BC

August 29, 2022

Meet Our People

We asked BC BIG to answer a few unconventional questions to get to know the team beyond their titles

BIG Difference BC

August 16, 2022

BI at Work & in the Wild

What Do You Mean, "There's NO Road"?!

BIG Difference BC

August 16, 2022

BI at Work & in the Wild

Carl Jensen shares how planning fallacy led to a family trip with unexpected detours!

Behaviour InsightsBC

June 23, 2022

BI at Work & in the Wild

Choosing 'Uniformity' to Manage Mental Energy

Behaviour InsightsBC

June 23, 2022

BI at Work & in the Wild

Stephanie Wilkie toys with the idea of a capsule wardrobe to reduce decision fatigue

BIG Difference BC

May 31, 2022

Case Studies & Lit Review

BC BIG Case Study: Supporting Unemployed British Columbians During COVID-19

BIG Difference BC

May 31, 2022

Case Studies & Lit Review

BC BIG partnered with WorkBC to let recently unemployed folks know about valuable job services

BIG Difference BC

April 30, 2022

Meet Our People

BI as Inspiration in the Journey to Save the World

BIG Difference BC

April 30, 2022

Meet Our People

Alejandra Fabián Flores wants to use BI to change human systems for the better and save the world

BIG Difference BC

March 28, 2022

Case Studies & Lit Review

UBC-DIBS Case Studies: Certificate Student Capstone Projects

BIG Difference BC

March 28, 2022

Case Studies & Lit Review

Student projects tried to reduce illegal parking, increase hearing attendance, and encourage collaborative work

BIG Difference BC

February 28, 2022

Case Studies & Lit Review

BC BIG Case Study: Protecting Southern Mountain Caribou

BIG Difference BC

February 28, 2022

Case Studies & Lit Review

BC BIG created simple tools to help snowmobilers stay away from restricted areas and protect caribou

BIG Difference BC

February 14, 2022

Meet Our People

Meandering to Methods Specialist

BIG Difference BC

February 14, 2022

Meet Our People

Lindsay Miles-Pickup and Anna Burrowes share a passion for using BI to improve public programs and services

BIG Difference BC

January 27, 2022

Case Studies & Lit Review

BC BIG Case Study: Improving Information Collection in the Seafood Industry

BIG Difference BC

January 27, 2022

Case Studies & Lit Review

BC BIG re-designed notices to help seafood producers remember to submit their seafood census data

BIG Difference BC

November 15, 2021

Meet Our People

Introducing Mikayla Ford as BC BIG's New Lead

BIG Difference BC

November 15, 2021

Meet Our People

Mikayla Ford shares what led her to BC BIG and what’s she seen during her time with the team

BIG Difference BC

November 4, 2021

Meet Our People

Meet the BIG Difference Advisory Board

BIG Difference BC

November 4, 2021

Meet Our People

Meet the inaugural members of the advisory board guiding and supporting the community and its initiatives

BIG Difference BC

October 15, 2021

Welcome to the new BIG Difference BC Blog!

BIG Difference BC

October 15, 2021

BIG Difference BC is co-led by the BC Behavioural Insights Group (BC BIG) and UBC’s Decision Insights for Business and Society (UBC-DIBS) with the support of a cross-sectoral advisory board (introductions coming soon!).