February 12, 2026

Case Studies & Lit Review

BIG Difference BC

30 Ways to Use BI to Nudge for Good

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

November 19, 2025

BIG Difference Conference

BIG Difference BC

Reflections from BIG Difference BC 2025

Three takeaways from 2025: Complex ≠ complicated. Evidence-based policy must be a two-way street. Build an adaptable playbook.

September 24, 2025

Tips & Tools

BIG Difference BC

Using the Force of Behavioural Systems Mapping ...

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BIG Difference BC

February 12, 2026

Case Studies & Lit Review

30 Ways to Use BI to Nudge for Good

BIG Difference BC

February 12, 2026

Case Studies & Lit Review

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

How Do BI Practitioners Use Behavioural Insights?

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

UBC alums are using BI in marketing, technical safety, service design, and beyond

BIG Difference BC

March 28, 2022

Case Studies & Lit Review

UBC-DIBS Case Studies: Certificate Student Capstone Projects

BIG Difference BC

March 28, 2022

Case Studies & Lit Review

Student projects tried to reduce illegal parking, increase hearing attendance, and encourage collaborative work

BIG Difference BC

October 15, 2021

Welcome to the new BIG Difference BC Blog!

BIG Difference BC

October 15, 2021

BIG Difference BC is co-led by the BC Behavioural Insights Group (BC BIG) and UBC’s Decision Insights for Business and Society (UBC-DIBS) with the support of a cross-sectoral advisory board (introductions coming soon!).