BIG Difference BC 2026:
Building Resilient Futures with Behavioural Insights
PROGRAM || ABSTRACTS
Friday, November 6, 2026
9:00 am to 4:00 pm Pacific Time
Zoom webinaR
Register for free to save your seat!
Note: As of 2026, BC is observing the new PCT time zone (UTC-7:00 year-round). As a result, the difference
between your time zone and conference time may be different this year
9:00 am - 9:25 am welcome remarks
Kirstin Appelt
UBC Decision Insights for Business & Society
Stephanie Papik
BC Ministry of Health
9:25 am - 10:30 am Lightning Talks
Keeping Girls in School: A Behavioural Science Approach to Preventing Child Marriage and Adolescent Pregnancy in Zambia
Allison Zelkowitz*, Leon Reuss, Biljana Bogicevic, & Jimena Llopis (Center for Utilizing Behavioral Insights for Children [CUBIC]), Titus Mudenda & Richard Kalyata (Save the Children Zambia)Improving Secondary School Attendance through Family Engagement: Evidence from a Randomized Controlled Trial in Uruguay
Paula Freiría*, Lucía Rosich, Irina Sánchez, Guillermina Suárez, & Lucía Villar (Ceibal)Building Mental Health Resilience: Using Behavioural Insights to Help 2.8 Million Californian Teens Get Ahead of their Breaking Point
Penny Norman* (Rescue Agency)
Moderator: Christine Kormos (Impact Canada, Privy Council Office, Government of Canada)
10:30 am - 10:45 am Break
10:45 am - 11:45 am Keynote Address
The Science & Practice of Constructive Disagreement
Julia Minson
Harvard Kennedy School
Disagreement can be a source of insight and a driver of innovation, or a source of stress and a catalyst for drama. Julia Minson, Professor of Public Policy at the Harvard Kennedy School, will share insights from her new book, How to Disagree Better. Drawing on decades of cutting-edge research, Julia will explain why and how engaging with contradictory perspectives without turning to arguing leads to better results and better relationships. She will offer concrete strategies for improving conversations across disagreement in the workplace, among family members, and in civic life.
Julia Minson is a Professor of Public Policy at the Harvard Kennedy School of Government and the founder of Disagreeing Better, LLC—a behavioural science consultancy and training firm. She is a decision scientist with research interests in conflict management, negotiations, and judgment and decision making. Her main line of research addresses the “psychology of disagreement” and explores simple, scalable interventions to help people become more receptive to others’ opposing views. She is the author of the new bestselling book, How to Disagree Better.
Moderator: Kerri Buschel
WorkSafeBC
11:45 am - 12:30 pm Lunch BREAK
12:30 pm - 1:00 pm BI Briefs
Track 1: Communication for Conservation
Simple Signs, Safer Campsites: Scaling a Behavioural Nudge Experiment to Reduce Human-Bear Conflict
Prasun Ghimire*, Sima Khanal, Sumeet Gulati, & David Hardisty (University of British Columbia)Strengthening Democratic Participation in Conservation Policy: A Behavioural Insights Trial with CPAWS
Andrea Bischoff*, Alex Barron, & Kim Khoo (UBC Advanced Professional Certificate in Behavioural Insights), & David Hardisty (University of British Columbia)
Moderator: Simon Sheppard (University of British Columbia)
Track 2: Simplifying Complex Health Decisions
Communicating in a Complex Health Information Environment: A Messaging Experiment to Promote Trust and Resilience to Misinformation
Tyler Good* & Catherine Guo (Public Health Agency of Canada)Finding the Right Path: Using Behavioural Insights to Help British Columbians Navigate BC PharmaCare Coverage
Amy Cox*, Emily Fuller*, Emily Graff, Scott Jones, & Sara Shields (BC Ministry of Health)
Moderator: Anne Mburu (Impact Canada, Privy Council Office, Government of Canada)
Track 3: Designing for Better Service
From Behavioural Diagnosis to Community Action: Applying a Social Marketing Behaviour Change Planning Canvas to Improve Domestic Abuse Help-Seeking and Referral Pathways
Melissa Blair* (Dharmarketing Strategic Social Impact) & Lisa Watson (Kelowna Women's Shelter)Increasing Self Check-in: Using Behavioural Insights to Improve Service Delivery
Erin Anderson*, Crystal Chan, & Nathália McCullagh (UBC Advanced Professional Certificate in Behavioural Insights), & Jiaying Zhao (University of British Columbia)
Moderator: Clea Stone (The Sound)
Track 4: Increasing Uptake of EVs and Vaccines
A Knowledge-Contingent Communication Strategy for Promoting Electric Vehicle Adoption
Jiawen Li* (Peking University & University of British Columbia) & Jingjing Ma (Peking University)Looking Beneath Vaccine Confidence: Behavioural Pathways Shaping Vaccination Decisions in Canada
Mark Morrissey* (Public Health Agency of Canada)
Moderator: to be announced
1:00 pm - 2:30 pm Special Session
Trust & Behavioural Insights
Trust is a pre-condition for a resilient future, but research shows that trust in institutions and each other is declining. Our panelists will join moderator Kirstin Appelt (UBC-DIBS) to discuss the current trust environment and how behavioural insights can help.
The Trust Landscape: Megan Spoore (Edelman) will share why trust matters, current levels of trust in four key institutions (business, government, NGOs and media), and how trust brokering can help bridge societal divides.
Driving Trust through BI: Haris Khan (OECD) will provide a global perspective on the levels and drivers of trust and discuss how behavioural science can support governments in building more responsive relationships with and between citizens.
Canadians’ Evolving Trust & Information Ecosystems: Nicholas Diamond (Impact Canada) will share details about the changing citizens’-eye-view in Canada, stressors on trust and democratic outlook, and how institutions can earn trust through transparency.
2:30 pm - 2:45 pm Break
2:45 pm - 3:50 pm Lightning Talks
Brief Email Interventions Boost Climate Action at Scale
Jay Olson*, Elliot MacDonell, Sofia Deleniv, Nathan Collett, Meghan Corbett, Kathryn Harper, Sarah Wall, Kieran Findlater, & Jessica Leifer (Government of Canada)Effort Reduction: A Behavioural Redesign of Rent Review
Dawn Kelly*, Isaac Koenig-Workman*, Natacha Lortie, & Kate Lambert (UBC Advanced Professional Certificate in Behavioural Insights), & Jiaying Zhao (University of British Columbia)Organ Donation Registrations in BC and ON
Louise Mason* (BC Behavioural Insights Group [BC BIG]), Amelia Usher* (Ontario Behavioural Insights Unit [Ontario BIU]), Tak Ishikawa, Anna Burrowes, Steph Wilkie, Stina Grant, Mikayla Ford, & Carl Jensen (BC BIG), Syju John (former BC BIG), Elaine Yong & Irene Phan (BC Transplant), & Laura Amaral (Ontario BIU)
Moderator: to be announced
3:50 pm - 4:00 pm Closing Remarks
Carl Jensen
BC Behavioural Insights Group
Stephanie Papik
BC Ministry of Health
*indicates presenter.
Draft program subject to change.
All listed times are Pacific Time (UTC−07:00).
