February 12, 2026

Case Studies & Lit Review

BIG Difference BC

30 Ways to Use BI to Nudge for Good

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

November 19, 2025

BIG Difference Conference

BIG Difference BC

Reflections from BIG Difference BC 2025

Three takeaways from 2025: Complex ≠ complicated. Evidence-based policy must be a two-way street. Build an adaptable playbook.

September 24, 2025

Tips & Tools

BIG Difference BC

Using the Force of Behavioural Systems Mapping ...

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BI at Work & in the Wild

BIG Difference BC

January 22, 2024

BI at Work & in the Wild

BI in the Wild: Travelling in Japan and Scotland

BIG Difference BC

January 22, 2024

BI at Work & in the Wild

BI spotted at a hotel in Tokyo, a church in Aberdeen, and a castle in the Scottish highlands

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

How Do BI Practitioners Use Behavioural Insights?

BIG Difference BC

February 27, 2023

BI at Work & in the Wild

UBC alums are using BI in marketing, technical safety, service design, and beyond

BIG Difference BC

February 20, 2023

BI at Work & in the Wild

BI in the Wild: Dodgy Doors, Dog Parks, and Il Parcheggio

BIG Difference BC

February 20, 2023

BI at Work & in the Wild

Showcasing BI wins (a dog park and Italian parking standards) and gaps (a confusing door)

BIG Difference BC

August 16, 2022

BI at Work & in the Wild

What Do You Mean, "There's NO Road"?!

BIG Difference BC

August 16, 2022

BI at Work & in the Wild

Carl Jensen shares how planning fallacy led to a family trip with unexpected detours!

Behaviour InsightsBC

June 23, 2022

BI at Work & in the Wild

Choosing 'Uniformity' to Manage Mental Energy

Behaviour InsightsBC

June 23, 2022

BI at Work & in the Wild

Stephanie Wilkie toys with the idea of a capsule wardrobe to reduce decision fatigue