February 12, 2026

Case Studies & Lit Review

BIG Difference BC

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

November 19, 2025

BIG Difference Conference

BIG Difference BC

Three takeaways from 2025: Complex ≠ complicated. Evidence-based policy must be a two-way street. Build an adaptable playbook.

September 24, 2025

Tips & Tools

BIG Difference BC

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BIG Difference BC

December 9, 2024

Tips & Tools

Choice Tip Compendium 2024

BIG Difference BC

December 9, 2024

Tips & Tools

Advice on strengthening judgment, finding joy, following your own path of reconciliation, and more

BIG Difference BC

September 28, 2023

Choice Reads

Making It Easy: Choice Reads for Communicating Better

BIG Difference BC

September 28, 2023

Choice Reads

Recommended toolkits, books, podcasts, and articles for more effective communications

BIG Difference BC

December 1, 2022

Choice Reads

BIG Difference BC

December 1, 2022

Choice Reads

Here’s what captured our interest, kept us asking hard questions, and inspired us to continue applying BI to tough challenges

BIG Difference BC

July 20, 2020

Choice Reads

BIG Difference BC

July 20, 2020

Choice Reads

BI reads during a global pandemic where human behaviour plays a key role in virus spread, communication, and more