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BIG Difference BC

BIG Difference BC
Conference
Conference Overview
Past Events
Sponsors
Newsletter
Blog
About
Search
February 12, 2026
Case Studies & Lit Review
BIG Difference BC
30 Ways to Use BI to Nudge for Good

UBC’s Advanced Professional Certificate in Behavioural Insights celebrates 30 capstone projects!

November 19, 2025
BIG Difference Conference
BIG Difference BC
Reflections from BIG Difference BC 2025

Three takeaways from 2025: Complex ≠ complicated. Evidence-based policy must be a two-way street. Build an adaptable playbook.

Reflections from BIG Difference BC 2025
September 24, 2025
Tips & Tools
BIG Difference BC
Using the Force of Behavioural Systems Mapping ...

Behavioural systems mapping is a useful tool for exploring complex, interconnected challenges

BIG Difference BC
June 30, 2021
Meet Our People

Travelling with behavioural insights on a transformative journey across countries and continents

BIG Difference BC
June 30, 2021
Meet Our People

Tak Ishikawa brings corporate, NGO, and public health experience to his approach to BI

Tagged: Behaviour change, Behavioural Science, Behavioural Economics, Behavioural Insights, BC BIG

BIG Difference BC
June 30, 2021
Tips & Tools

Laying the foundations for a behavioural intervention project — Part Two

BIG Difference BC
June 30, 2021
Tips & Tools

Exploratory research focuses on understanding a challenge from multiple perspectives, including the people involved

Tagged: Nudge, Behavioural Insights, Behavioural Economics, Behavioural Science, Behavioural Research

1 Comment
BIG Difference BC
June 24, 2021
Tips & Tools

Laying the foundations for a behavioural intervention project — Part One

BIG Difference BC
June 24, 2021
Tips & Tools

While scoping projects is nothing new, there are aspects of scoping a behavioural insights project that make it unique

Tagged: Nudge, Behavioural Insights, Behavioural Economics, Behavioural Science, Behavioural Research, RIDE Model

Comment
BIG Difference BC
April 28, 2021
Case Studies & Lit Review

Bridging the Gap from Intention to Action in Conservation

BIG Difference BC
April 28, 2021
Case Studies & Lit Review

How can BI help us conserve energy, endangered animals, and natural landscapes?

Tagged: Behavioural Insights, Behaviour Change, Behavioural Science, Sustainability, Behavioural Economics, Behavioural Research, Conservation, Biodiversity

Comment
BIG Difference BC
April 14, 2021
Case Studies & Lit Review

Using Behavioural Insights to Help Unemployed British Columbians During COVID-19

BIG Difference BC
April 14, 2021
Case Studies & Lit Review

BC BIG helped WorkBC explore why uptake varies for their free job-seeking services

Tagged: COVID-19, Behaviour Change, Behavioural Insights, Pandemic, Behavioural Economics, Behavioural Research, Unemployment

1 Comment
BIG Difference BC
August 10, 2020
Tips & Tools

How local governments are responding to the COVID-19 pandemic

BIG Difference BC
August 10, 2020
Tips & Tools

BC BIG shares learnings from supporting the BC Government’s response to the COVID-19 pandemic

Tagged: Behavioural Insights, Behavioural Science, COVID-19, Pandemic, Local Government, Behavioural Economics

BIG Difference BC
July 23, 2020
Meet Our People

Hi everyone! I’m Christine, BC BIG’s new Senior Behavioural Scientist.

BIG Difference BC
July 23, 2020
Meet Our People

For Christine Kormos, BI is the perfect combination of social and environmental psychology research and public policy impact

Tagged: Behavioural Science, Behavioural Insights, Sustainability, Behaviour Change, Behavioural Economics

Comment
BIG Difference BC
July 20, 2020
Choice Reads

What I'm Reading These Days

BIG Difference BC
July 20, 2020
Choice Reads

BI reads during a global pandemic where human behaviour plays a key role in virus spread, communication, and more

Tagged: Behavioural Insights, Behavioural Science, Behavioural Economics, Recommendations, COVID-19

Comment
BIG Difference BC
May 14, 2020
Case Studies & Lit Review

Physical distancing is our current best bet against COVID-19

BIG Difference BC
May 14, 2020
Case Studies & Lit Review

Why isn’t everyone physical distancing, despite evidence that it will give us the best chance to limit transmission?

Tagged: Behavioural Science, Behavioural Economics, Behavioural Insights, COVID-19

Comment
BIG Difference BC
April 16, 2020
Tips & Tools

What can behavioural insights teach us during a global pandemic?

BIG Difference BC
April 16, 2020
Tips & Tools

How can BI help governments communicate with citizens during this global pandemic? 

Tagged: Behavioural Insights, Behavioural Science, Behaviour Change, COVID-19

Comment
BIG Difference BC
March 19, 2020
Learning & Resources

Scholarship for BC Public Servants Applying to UBC's Advanced Professional Certificate in BI

BIG Difference BC
March 19, 2020
Learning & Resources

BC Public Servants can apply for the Pacific Leaders Scholarship to offset BI program costs

Tagged: BI Certificate Program, Scholarship

Comment
BIG Difference BC
February 3, 2020
Tips & Tools

BIG @ 3: Lessons Learned

BIG Difference BC
February 3, 2020
Tips & Tools

BC BIG shares seven early learnings, including mixing methods, growing talent, and finding partners

Tagged: Behavioural Science, Behavioural Insights, Nudge

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