BIG Difference BC 2025:
Changing Behaviour in Complex Systems

DRAFT PROGRAM


Friday, November 7, 2025

9:00am to 4:00pm Pacific Time
Zoom webinaR


9:00am - 9:30am welcome remarks

 

Kirstin Appelt
UBC Decision Insights for Business & Society

Stephanie Papik
Moose Hide Campaign Society

9:30am - 10:30am    Keynote Address

 

Behavioural Science for Functional Policy & Practice

 

Elizabeth Linos
Harvard Kennedy School

Moderator: Kerri Buschel
WorkSafeBC

How do we build governments and systems that truly work? Based on over a decade of research in and with various governments, Elizabeth Linos (Harvard Kennedy School) will draw on new behavioural science research to examine the people, processes, and feedback loops that sustain effective policy and practice—and the big questions that remain unanswered. She will explore how to strengthen the workforce, design interactions that deliver, and overcome the bottlenecks that limit the adoption of evidence. By surfacing these critical questions, the talk will chart a shared agenda for researchers and policymakers alike.

 

Elizabeth Linos

Elizabeth Linos is the Emma Bloomberg Associate Professor for Public Policy and Management, and Director of The People Lab at the Harvard Kennedy School of Government. Her research uses insights from behavioural science and evidence from public management to improve government by considering how to recruit, retain, and support the government workforce, how to improve resident-state interactions, and how to better integrate evidence-based policymaking into government. Elizabeth previously served as VP and Head of Research and Evaluation at the Behavioural Insights Team in North America, and policy advisor to the Greek Prime Minister focusing on social innovation and public sector reform.

10:30am - 10:45am Break

10:45am - 11:50am      Lightning Talks

 
  1. Behavioural Insights Policies in Canada: Support for Nudges vs Nudging
    Vincent Hopkins* (University of British Columbia) & Andrea Lawlor* (McMaster University)

  2. Flexibility and Deep Work in a Hybrid Workplace: Evidence from a Government Context
    Greg Lockwood*, Anna Vanderkooy, & Poya Saffari (Global Affairs Canada)

  3. Misinformation is Social: The Causal Impact of Social Consensus Information on Policy-Related Misinformation Belief
    Justin Savoie*, Nicholas Diamond, Annamarie Grant, Arvin Jagayat, David Donovan, & Lauryn Conway (Impact Canada, Privy Council Office, Government of Canada)

11:50am - 12:30pm Lunch BREAK

12:30pm - 1:00pm      Micro-Presentations

 

Track 1: Sludge Audits & Behavioural Systems Mapping

Track 2: Humans & the Natural World

Track 3: Healthy Choices

Track 4: Energy & Climate

Track 5: Financial Decisions

1:00pm - 2:30pm     Special Session

 

Expanding Your BI Playbook

Applied behavioural science is constantly evolving—as a field, we are always learning new things about human behaviour and about how to do better science. Lindsay Miles-Pickup (BC Public Service) will moderate this session exploring tools and perspectives that will advance your practice of behavioural science, including:

  • Integrating Systems Thinking: Jennifer Macklin (BehaviourWorks Australia) will share how to use behavioural systems mapping to help incorporate systems thinking principles into behavioural science.

  • Including Indigenous Perspectives: Emily Salmon (Unxiimtunaat) (Simon Fraser University) will discuss the importance of understanding our own worldviews and including other worldviews.

  • Leveraging Qualitative Methods: Rhiannon Mosher (Public Health Agency of Canada) will explain how and why to use mixed methods throughout behavioural science projects.

  • Using Artificial Intelligence Wisely: Sasha Tregebov (BIT) will talk about the ways behavioural science practitioners can use AI to increase their efficiency and efficacy.

2:45pm - 3:50pm     Lightning Talks

 
  1. Can Five Minutes Shift Financial Behaviour? A Behaviourally Informed Intervention to Reduce Credit Card Debt
    Jeannette Benson* (Financial Consumer Agency of Canada) & Nicole Robitaille, Avery Haviv, Ekin Ok, & Tara Rezvan (Queen's University)

  2. Testing Framing and Simplification to Increase Engagement with a Contractor Search Tool
    Julie Wilson (Nudge Vancouver), Alison Schatz (Metro Vancouver Regional District), James McNeill (BC Ministry of Social Development and Poverty Reduction), Monika Spence (B.C.'s Office of the Human Rights Commissioner), and David Hardisty (University of British Columbia)

  3. Increasing Organ Donation Registrations at Citizen Services Offices
    Takuro Ishikawa* & Anna Burrowes (BC Behavioural Insights Group), Lindsay Miles-Pickup (BC Public Service), Mikayla Ford, Stephanie Wilkie, & Carl Jensen (BC Behavioural Insights Group), Craig Hutton ((former) BC Behavioural Insights Group), Service BC, and BC Transplant

3:50pm - 4:00pm Closing Remarks

 

Carl Jensen
BC Behavioural Insights Group


*indicates presenter.
Draft program subject to change.
All listed times are Pacific Time (UTC−07:00).