[ PDF || VIDEO ]

Kirstin Appelt
Research Director, UBC Decision Insights for Business & Society

Stephanie Papik
Director for the BC Public Service, Moose Hide Campaign Society

Antiracist Applied Behavioral Science:
Using Our Tools to Confront Structural Racism

[ PDF || Resources || VIDEO ]

Crystal Hall
University of Washington

Moderator: Jiaying Zhao
UBC Decision Insights for Business & Society

Behavioral science has increasingly been celebrated as a way to create a better world, with insights being applied to the design of everything from health policies and urban transportation systems to college financial aid forms. What if, hidden in plain sight, a fundamental flaw in its application is perpetuating unjust systems rather than correcting them? In this address, I will examine the history of the field through a racial equity lens. Then, I will unpack the challenge of implementing applied behavioral science with an antiracist foundation. Finally, I offer some suggestions for practicing antiracism in our work by reforming our research methods, diversifying the field, and listening to and partnering with diverse teams.

Crystal Hall is Associate Professor, Evans School of Public Policy & Governance, and Adjunct Associate Professor of Psychology at the University of Washington. Her research pursues the integration of psychology into the design and implementation of social policy, with a particular focus on race, equity, and decision making in the context of poverty. Hall has a record of serving government agencies at the local, state, and federal level, including having served as a Fellow on the White House Social and Behavioral Sciences Team and the Federal Office of Evaluation Sciences at the General Services Administration. Hall also provides guidance to community organizations and nonprofits seeking to implement tools from psychology and behavioral economics into the design and delivery of their programs and services.

1. Messaging Trial to Understand Mask Wearing Intentions Beyond the COVID-19 Pandemic [ PDF || VIDEO ]
   Sarah Wall* (Privy Council Office, Public Health Agency of Canada), Meera Paleja (Public Health Agency of Canada), Tyler Good (Privy Council Office, Public Health Agency of Canada), & Corey Green (Public Health Agency of Canada)

2. Applying Behavioural Insights to Increase Immunization Uptake in the Fraser Health Region [ PDF || VIDEO ]
   Michelle Zanette* (Simon Fraser University), Christina Fung (Fraser Health), Meghan Martin (Fraser Health), & Kirstin Appelt (University of British Columbia)

3. Testing Interventions to Reduce Math Anxiety in Practice Canadian Forces Aptitude Test (PCFAT) Examinees [ PDF || VIDEO ]
   Ben Sylvester* (Department of National Defence), Steve Gooch (Department of National Defence), & Justin Feeney (Rhode Island College)

Moderator: Carl Jensen (BC Behavioural Insights Group)

We will have five simultaneous tracks of micro-presentations. Within most tracks, presenters will have 5 minutes to present and 5 minutes for Q&A directly with the audience. Each track will be in a separate Zoom room.

Track 1) Applying BI to Health & Safety Challenges [ VIDEO ]

1. Expediting Form Submission to Improve Injured Worker Experience at WorkSafeBC [ PDF ]
   Summer Roddick* (WorkSafeBC), Laura Ruiz* (WorkSafeBC), & David Hardisty (University of British Columbia)

2. Exploratory Behavioural Research to Support Chairlift Safety in BC [ PDF ]
   Rachel Yang* (Technical Safety BC) & Morné Thompson (Technical Safety BC)
   
   Moderator: Stina Grant (BC Behavioural Insights Group)

Track 2) Applying BI to Sustainability Challenges [ VIDEO ]

1. Accelerating Heat Pump Adoption in Canada: A Market Segmentation Approach [ PDF ]
   Kevin Andrew* (University of Victoria), Ekaterina Rhodes (University of Victoria), Severin Odland (University of Victoria), & Aaron Pardy (Simon Fraser University)

2. What Policies Do Homeowners Prefer for Building Decarbonization and Why? An Exploration of Climate Policy Support in Canada [ PDF ]
   Ekaterina Rhodes* (University of Victoria), Severin Odland (University of Victoria), Meghan Corbett (University of Victoria), & Aaron Pardy (Simon Fraser University)
   
   Moderator: Anna Burrowes (BC Behavioural Insights Group)

Track 3) Using BI in Government [ VIDEO ]

1. Nudging Government Long-Termism [ PDF ]
   Nicholas Chesterley* (Independent Researcher)

2. Tax Compliance in the Wild [ PDF ]
   Hamilton Carvalho* (São Paulo State Tax Agency), Alexandro Afonso (São Paulo State Tax Agency), & Flávio Bertaggia (São Paulo State Tax Agency)
   
   Moderator: Alexis Gordon (BC Behavioural Insights Group)

Track 4) New BI Research from Academia [ VIDEO ]

1. How to Encourage Learners to Choose Effective Learning Strategies [ PDF ]
   Stav Atir* (University of Wisconsin-Madison) & Jane Risen (University of Chicago)

2. How the Presence of Counterfeit Victims in the Victim Marketplace Affects Social Welfare [ PDF ]
   Yi Qian* (University of British Columbia), Mingyuan Ban (Zhongnan University of Economics and Law), Qiang Gong (Wenlan School of Business and Peking University), & Karl Aquino (University of British Columbia)
   
   Moderator: Takuro Ishikawa (BC Behavioural Insights Group)

Track 5) Learn More About BI [ VIDEO ]
(In this track, there will be a 15-minute webinar plus 5 minutes for Q&A.)

1. UBC's Behavioural Insights Programs [ PDF ]
   Lindsay Miles-Pickup* (BC Behavioural Insights Group & Graduate of UBC’s Advanced Professional Certificate in Behavioural Insights)

Behaviourally informed organizations

[ VIDEO ]

Every organization is engaged in elements of behaviour change. Whether organizations are changing behaviours towards critical challenges like climate change, increasing engagement with products or services, improving experiences for customers or employees, or increasing compliance with rules or regulations, changing human behaviour is often critical to organizations reaching their goals.

Join us for a panel discussion about the challenges and successes of integrating behavioural insights into organizations across sectors.

Panelists (click on the photos above to read panelists’ bios):

• Sasha Tregebov
  Director, Behavioural Insights Team Canada

• Tori Peace
  Manager, Behavioural Insights Unit, Province of Ontario

• Kerri Buschel
  Director of Experience, Marketing and Insights, WorkSafeBC

• Moderator: Dilip Soman
  Canada Research Chair in Behavioural Science and Economics; Director, BEAR University of Toronto

1. Shifting to Digital Communications [ PDF || VIDEO ]
   Amalia Colussi* (AlayaCare Inc.), Dana Hubackova (Government of British Columbia), Shannon McDonaugh (Government of Nova Scotia), & Kirstin Appelt (University of British Columbia)

2. Combining Behavioural Science and Indigenous Cultural Values: Partnering with Māori Wardens to Reduce Warrants to Arrest in Aotearoa New Zealand [ PDF || VIDEO ]
   Matthew Davies* (Behavioural Science Aotearoa, Ara Poutama Aotearoa (Department of Corrections)), Kaori Takenaka (Behavioural Science Aotearoa, Ara Poutama Aotearoa (Department of Corrections)), Mahinarangi Hakaraia (Ãtea a Rangi, Ministry of Justice), Caitlin Spence (Behavioural Science Aotearoa, Ara Poutama Aotearoa (Department of Corrections) (former)), & Lance Tebbutt (Evidence Based Policing Centre, New Zealand Police)

3. Twice as Nice? A Longitudinal Field Study of Separate vs. Combined Nudges for Household Laundry Behaviours [ PDF || VIDEO ]
   David Hardisty* (University of British Columbia), Kirstin Appelt (University of British Columbia), Sid Mookerjee (University of British Columbia), Yanwen Wang (University of British Columbia), Jiaying Zhao (University of British Columbia), & Arien Korteland (BC Hydro)

Moderator: Fritha Munday (BC Behavioural Insights Group)

[ PDF || VIDEO ]

Stephanie Papik
Director for the BC Public Service, Moose Hide Campaign Society

Kerri Buschel
Director of Experience, Marketing and Insights, WorkSafeBC