Welcome to BIG Difference BC!

BIG Difference BC brings together a network of Behavioural Insights (BI) enthusiasts and experts from government, academia, and across the public, non-profit, and private sectors in British Columbia and beyond.

Conference

Our free, annual, online conference celebrates using the behavioural and decision sciences for positive social impact across topics and sectors in BC and beyond.

BIG Difference BC 2025: Changing Behaviour in Complex Systems was on Friday, November 7, 2025. Decks and recordings from this and other past conferences are available.
BIG Difference BC 2026: Building Resilient Futures with Behavioural Insights will be on Friday, November 6, 2026. Check back for updates in the new year!

Newsletter & Blog

Our newsletter and blog include BI community updates, recommended reads, tips, case studies, and more.

Subscribe to our monthly newsletter.
Read past newsletters.
Read our blog.

Resources

UBC Decision Insights for Business & Society offers free, online resources, including:
BC Behavioural Insights Group offers resources and learning sessions for BC Public Servants.

What are Behavioural Insights and nudges?

About

BIG Difference BC is co-led by UBC’s Decision Insights for Business and Society (UBC-DIBS) and the BC Behavioural Insights Group (BC BIG) with the support of a cross-sectoral advisory board.