Welcome to BIG Difference BC!
BIG Difference BC brings together a network of Behavioural Insights (BI) enthusiasts and experts from government, academia, and across the public, non-profit, and private sectors in British Columbia and beyond.
What are Behavioural Insights and nudges?
Conference: Our free, annual, online conference celebrates using the behavioural and decision sciences for positive social impact across topics and sectors in BC and beyond. On Friday, November 7, BIG Difference BC 2025 will explore “Changing Behaviour in Complex Systems”. In the lead-up, you can also check out previous conferences.
Newsletter: Subscribe to our monthly newsletter for BI community updates, events, recommended reads, tips, and more. You can also read past issues.
Blog: Read our blog for BI case studies, ideas, and examples.
Resources: Visit the BI wiki for free online BI resources, including an overview of BI, tips for how to use BI, recommended reads/listens, and a regular newsfeed of case studies, events, job postings, and more. If you’re ready to explore further learning, UBC offers BI courses and programs open to all. BC Public Servants can visit the BCPS Learning Centre to learn about dedicated sessions offered by the BC Behavioural Insights Group.
About: BIG Difference BC is co-led by UBC’s Decision Insights for Business and Society (UBC-DIBS) and the BC Behavioural Insights Group (BC BIG) with the support of a cross-sectoral advisory board.
