Welcome to BIG Difference BC!
BIG Difference BC brings together a network of Behavioural Insights (BI) enthusiasts and experts from government, academia, and across the public, non-profit, and private sectors in British Columbia and beyond.
Conference
Our free, annual, online conference celebrates using the behavioural and decision sciences for positive social impact across topics and sectors in BC and beyond.
BIG Difference BC 2025 will explore “Changing Behaviour in Complex Systems” on Friday, November 7.
Previous conferences also have materials and recordings available.
Resources
BI wiki: Free online resources, recommended reads and listens, and a newsfeed of case studies, events, job postings, and more.
BI courses: If you’re ready to explore further learning:
UBC’s BI courses and programs are open to all.
BC Public Servants can visit the BCPS Learning Centre to learn about sessions offered by the BC Behavioural Insights Group.
What are Behavioural Insights and nudges?
About
BIG Difference BC is co-led by UBC’s Decision Insights for Business and Society (UBC-DIBS) and the BC Behavioural Insights Group (BC BIG) with the support of a cross-sectoral advisory board.
