Welcome to BIG Difference BC!
BIG Difference BC brings together a network of Behavioural Insights (BI) enthusiasts and experts from government, academia, and across the public, non-profit, and private sectors in British Columbia and beyond.
What are Behavioural Insights and nudges?
Conference: Our free, annual, online conference celebrates using the behavioural and decision sciences for positive social impact across topics and sectors in BC and beyond.
Thanks to everyone who joined us online for BIG Difference BC 2024, which shone a spotlight on “Applying Behavioural Insights to Urgent Challenges”.
Save the date for BIG Difference BC 2025 on Friday, November 7, 2025! We’ll be exploring “Changing Behaviour in Complex Systems”.
You can also check out previous conferences.
Newsletter: Subscribe to our monthly newsletter for BI community updates, events, recommended reads, tips, and more. You can also read past issues.
Blog: Read our blog for BI case studies, ideas, and examples.
Resources: Read/watch an introduction to Behavioural Insights or explore resources and training opportunities.
About: BIG Difference BC is co-led by UBC’s Decision Insights for Business and Society (UBC-DIBS) and the BC Behavioural Insights Group (BC BIG) with the support of a cross-sectoral advisory board.
