https://bigdifferencebc.ca/bi-canada-2018-photos daily 0.75 2018-04-19 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524156660469-H73OLMG70ANAA6UPJSO5/DSC_3121.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524156660469-H73OLMG70ANAA6UPJSO5/DSC_3121.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524156677440-NOMB0MPQU0L9JN5J1TLA/DSC_3172.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524156695060-J7K9WY0EJ5NWPFSVTAN3/DSC_3230.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524156717418-GGNMZC7UH752YVID1OPZ/DSC_3285.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524161085882-XZETI5QZLWDHVJAPGTMK/IMG_7584.JPG Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524156750332-LB0LQIOHUPIO2KH77W0C/DSC01353.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160562554-H057TRGU6VPTGD6JZOTW/DSC_3103.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160578458-UFO1HN2Q80KA14ZD1IKS/DSC_3237.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160602945-16HDKS29JLCZHBYVP9FS/DSC01430.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160995985-VLHOXKECHVGCCPEZFLGB/DSC01401.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160641676-UKIMPYXN3ZAZ3XXQSCSH/DSC01659.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160661247-AQ855J4DV0GOBTSDY9CZ/DSC01338.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160682859-Z5E5PPVV11HFV3R8L668/DSC01457.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160749549-19VABWYQKGFXE1RO2LW8/DSC_3276.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160900994-05H48SP2PV2WJWHWXO9E/DSC_3170.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160919386-KJ841RO0VCESZ4V66FE1/DSC_3236.jpg Photos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1524160937358-9EYD825L8RIQFEBT9T7P/DSC_3133.jpg Photos https://bigdifferencebc.ca/blog daily 0.75 2026-03-24 https://bigdifferencebc.ca/blog/30-ways-to-use-bi monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/e6e4317d-e205-4bc1-a121-3a7af98e6fa7/BICP+2025.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Comparison of two different emails used to encourage people to use licensed contractors. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/b95b078a-bd9d-4b2f-8ff0-b822f87365ee/BICP+2024.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Comparison of four different messages used to encourage people to register as organ donors. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/25a987f0-4ce6-4638-bacb-8ea1e6fd6472/BICP+2023.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Comparison of control and behaviourally-informed menus used to encourage cafeteria patrons to choose sustainable dishes. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/91e04304-451a-4e36-b257-828160db9d49/BICP+2022.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Comparison of basic and multi-nudge emails used to encourage recipients to switch to digital delivery. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/5971734b-c589-4a6f-9d83-2fbdfc24586a/BICP+2021.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Comparison of basic and behaviourally-informed emails used to encourage recipients to attend scheduled hearings. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/861a71fa-de81-40d0-a2b8-d6e093ad8d35/CBI+webinar+2026-03-12.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/44700627-c767-4ffc-a15f-57cffb5aaee4/FBI.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/2c1f680b-399d-4d0e-9170-6a3f7d27e37a/CBI.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1e49c05d-3459-4866-8d9a-470749e6f6cb/Kirstin-Appelt2.png BIG Difference BC Blog - 30 Ways to Use BI to Nudge for Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/bigdiff2025 monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1582a469-e5cd-46b0-a28b-3deaf73230b9/BDBC+2025+simple+logo.png BIG Difference BC Blog - Reflections from BIG Difference BC 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/4025ea08-325f-4730-9196-7274f5a62aea/blog_Picture1.png BIG Difference BC Blog - Reflections from BIG Difference BC 2025 - Make it stand out Wordcloud generated through Slido from the morning Circle Practice. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/43c59aa3-d166-4310-a6e2-1bc89a6c9815/blog_Picture2.png BIG Difference BC Blog - Reflections from BIG Difference BC 2025 - Make it stand out Diagram from Dr. Linos’ keynote. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/40e07bdf-0c1d-4b83-bcb0-0d84e6bdb243/20240530_princeton_Maeder_Fellowship_031.jpg BIG Difference BC Blog - Reflections from BIG Difference BC 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/star-wars-bsm monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1758749205534-GZ8U70G4WGWEYLVB6YSB/unsplash-image-uhjiu8FjnsQ.jpg BIG Difference BC Blog - Using the Force of Behavioural Systems Mapping – How BSM Can Help Take Down the Empire (and Tackle Policy Challenges) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/ffdede75-ef7d-4df4-8909-bb100e622117/2025.09blog-close-upimage.png BIG Difference BC Blog - Using the Force of Behavioural Systems Mapping – How BSM Can Help Take Down the Empire (and Tackle Policy Challenges) - Make it stand out Caption: Here’s a snapshot of our Star Wars behavioural systems map. View the larger map to see how the actors and behaviours connect in a complex system—no lightsabers required. Caveat: We are by no means Star Wars experts! You might notice things don’t have connections as you see them. Let us know your interpretation in the comments! https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/e032593e-9826-4ac3-afc5-5431773f4a06/Isabel+Chew.jpg BIG Difference BC Blog - Using the Force of Behavioural Systems Mapping – How BSM Can Help Take Down the Empire (and Tackle Policy Challenges) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a6b666f1-4566-4e8e-a772-ee63a29ac599/Anna+2024.png BIG Difference BC Blog - Using the Force of Behavioural Systems Mapping – How BSM Can Help Take Down the Empire (and Tackle Policy Challenges) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/boosting monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1632524798347-Q9D6N1AXVR03QWCIQKC7/Tak+Headshot.jpeg BIG Difference BC Blog - Boosted Brains: Using Heuristics to Our Advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/cm-bi monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1739230957928-JMHQSEZPY8PH8OBJINVM/unsplash-image-CrhsIRY3JWY.jpg BIG Difference BC Blog - Complementary Disciplines: Change Management & Applied Behavioural Science - Make it stand out Image from Unsplash https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1739233629967-XWS6XRGATU3YTQLJ12HS/unsplash-image-26MJGnCM0Wc.jpg BIG Difference BC Blog - Complementary Disciplines: Change Management & Applied Behavioural Science - Make it stand out Image from Unsplash https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1739233554322-UHGAZ26JBTGU9H47HYFS/unsplash-image-wD1LRb9OeEo.jpg BIG Difference BC Blog - Complementary Disciplines: Change Management & Applied Behavioural Science - Make it stand out Image from Unsplash https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1e49c05d-3459-4866-8d9a-470749e6f6cb/Kirstin-Appelt2.png BIG Difference BC Blog - 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Choice Tip Compendium 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/bigdiff2024retro monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/c14afef0-4401-475d-93e0-613ce5d4cc9e/SP-circle.jpg BIG Difference BC Blog - Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective - Make it stand out Participants’ intentions and agreements offered during the opening of Circle Practice. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/d8bf2946-0513-4612-aeed-d0fe7311d7a7/CrystalHallphoto.jpg BIG Difference BC Blog - Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective - Make it stand out Dr. Crystal C. Hall, University of Washington https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1635721267049-W1PDRYM40OKZGN8J021F/Kirstin-Appelt2.png BIG Difference BC Blog - Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective - Make it stand out Dr. Kirstin Appelt, UBC Decision Insights for Business & Society https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/624a370d-bc69-4a10-a225-82965f1843b6/Mikayla-Ford2.png BIG Difference BC Blog - Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective - Make it stand out Mikayla Ford, BC Behavioural Insights Group https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1792a4cd-4db5-4783-b15e-3167ab120838/Panel-2.jpg BIG Difference BC Blog - Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective - Make it stand out Panel discussion on “Responding to the Climate Crisis” https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1726269178456-EKEK60L89BUATTCWC580/Carl-Jensen.jpg BIG Difference BC Blog - Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective - Make it stand out Carl Jensen, BC Behavioural Insights Group https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/f5ffee68-0f4b-44d0-a773-4c6cd2aee6d5/Isabel+Chew.jpg BIG Difference BC Blog - Applying Behavioural Insights to Urgent Challenges: A BIG Difference BC 2024 Retrospective - Make it stand out Isabel Chew, BC Behavioural Insights Group https://bigdifferencebc.ca/blog/summer-reads-2024 monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1719944388763-DLDTBHE43YB00IPZ52SN/image-asset.jpeg BIG Difference BC Blog - Summer Choice Reads 2024 - Make it stand out Photo by Sergey Shmidt on Unsplash https://bigdifferencebc.ca/blog/bcbig-javierdominguezzamora monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/656dce2b-3c4e-45c6-ac11-555f4757e402/IMG_20160924_151506496_HDR.jpg BIG Difference BC Blog - Embracing Uncertainty: Navigating the Path to Behavioural Insights - Make it stand out Author Javier Dominguez Zamora hiking in Kananaskis Country, Alberta, Canada. https://bigdifferencebc.ca/blog/bcbig-isabelchew monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/136544fb-b6b8-452d-a7cb-030fab9f1ae7/IsabelMyanmar.jpg BIG Difference BC Blog - My Road to BC BIG: Using BI to Meet the Challenges of Diverse Societies - Make it stand out Author Isabel Chew, second from right, learning about interethnic relations in Northern Myanmar during her doctoral fieldwork. https://bigdifferencebc.ca/blog/organ-donation monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/690ae0b6-e138-4fbb-a58c-422f06cead08/office+1.jpg BIG Difference BC Blog - Organ Donation Registration: Saving Lives By Asking People to Walk the Talk - Make it stand out A Service BC centre featuring the pilot poster. 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Choice Reads 2022 Compendium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/e2367a11-afae-4c2a-a749-668ea1abe813/trendsincogscidec2022cover.jpg BIG Difference BC Blog - Choice Reads 2022 Compendium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/289610a5-2476-43d1-8c00-47045958e44f/noun-video-2567867-2D3A63.png BIG Difference BC Blog - Choice Reads 2022 Compendium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/b3eda437-bda6-4906-a916-9c51ebd22bb8/BIG+Diff+BC+2022+banner+and+tag.png BIG Difference BC Blog - Choice Reads 2022 Compendium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/19f8e895-0116-40e9-87d1-d669702b8a0c/noun-article-411063-2D3A63.png BIG Difference BC Blog - 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Choice Reads 2022 Compendium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/c08f2e4f-deb3-4a3a-b658-09866dd6f91f/decisioncorner.jfif BIG Difference BC Blog - Choice Reads 2022 Compendium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2022/11/17/reflections-on-big-difference-bc-2022-by-an-urban-inuk-ripple-effects-leading-to-and-coming-from-the-conference monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/aa38eb00-9954-40a9-99b8-f0c96602bbd8/Stephanie-Papik2.png BIG Difference BC Blog - Reflections on BIG Difference BC 2022 by an Urban Inuk: Ripple Effects Leading to and Coming from the Conference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/04914961-4685-4487-a4d9-4c147dc9d60d/BIGDiff2022CirclePracticeWordCloud.png BIG Difference BC Blog - Reflections on BIG Difference BC 2022 by an Urban Inuk: Ripple Effects Leading to and Coming from the Conference - Make it stand out Word cloud of audience responses to “An invitation to offer an intention or agreement for our time together” as part of our Circle Practice opening. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/d8bf2946-0513-4612-aeed-d0fe7311d7a7/CrystalHallphoto.jpg BIG Difference BC Blog - Reflections on BIG Difference BC 2022 by an Urban Inuk: Ripple Effects Leading to and Coming from the Conference - Make it stand out Keynote speaker, Dr. Crystal Hall, Associate Professor at the University of Washington’s Evans School of Public Policy & Governance https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/ab8b9190-3929-4e36-b412-17e6cfbed22f/RevisedBehavPracticeSlide.png BIG Difference BC Blog - Reflections on BIG Difference BC 2022 by an Urban Inuk: Ripple Effects Leading to and Coming from the Conference - Make it stand out Slide from Dr. Crystal Hall’s keynote presentation, “Antiracist Applied Behavioral Science: Using Our Tools To Confront Structural Racism” at BIG Difference BC 2022 Conference https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/7054ebc0-1dec-474f-a71e-013ec287ffd2/LivedExperienceSlide.png BIG Difference BC Blog - Reflections on BIG Difference BC 2022 by an Urban Inuk: Ripple Effects Leading to and Coming from the Conference - Make it stand out Slide from Dr. Crystal Hall’s keynote presentation, “Antiracist Applied Behavioral Science: Using Our Tools To Confront Structural Racism” at BIG Difference BC 2022 Conference https://bigdifferencebc.ca/blog/2022/10/24/pathways-to-behavioural-insights monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1bdb6b07-ed1f-4cb4-8048-acfb5bf24d24/MariaGiammarco+-+headshot+resized+for+Squarespace.jpg BIG Difference BC Blog - Pathways to Behavioural Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/80136674-4750-46ef-b750-69b72eba9585/BHERCanadaComebackChallenge.png BIG Difference BC Blog - Pathways to Behavioural Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/ff37a8fe-2187-48cf-8261-8932dfd3766d/BHERlogo.jpg BIG Difference BC Blog - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/66ea4f0d-3985-4967-9837-6f40809d7282/CBI+Snapshot.png BIG Difference BC Blog - Back to School with UBC-DIBS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a97ed461-d06a-4b47-98e8-93c7c3e24d27/UBC-DIBS+Seminar+Series+2022-2023.png BIG Difference BC Blog - Back to School with UBC-DIBS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/58490703-ec9b-4e22-94d5-96ddd5484887/BIG+Diff+BC+2022+registration.png BIG Difference BC Blog - Back to School with UBC-DIBS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1428b34a-a357-4399-b010-621538194cbd/Calling-DIBS-icon.png BIG Difference BC Blog - Back to School with UBC-DIBS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2022/8/29/bc-big-in-their-element monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/b8191d2f-618e-4c28-a529-3069a08624e9/BC+BIG_horizontal.png BIG Difference BC Blog - BC BIG In Their Element - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/b03714a8-e019-4bd2-a4d4-4e2894c8bd89/BCPS_IDEAS_rgb_pos.jpg BIG Difference BC Blog - BC BIG In Their Element https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/ca18656f-6daf-456f-ba8e-50863fcfa678/3.png BIG Difference BC Blog - BC BIG In Their Element What is your go-to meal or snack? Whatever snack my 6’4 partner is hiding from me (5’3) on our tallest shelves (he understands the power of friction but underestimates my motivation for good snacks). What is inspiring you these days? Applying behavioural insights to advance sustainability and ecological restoration What is your path to BI? How’d you come to work with BC BIG? Psychology > project management/research/evaluation > public policy > BC BIG https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/5e277bc5-5ff8-4ea7-a47a-13f57ed82ffe/8.png BIG Difference BC Blog - BC BIG In Their Element What is your superpower? Apparently, fluctuating between sedentarism and physical activity, through an endless cycle of injury and recovery Chosen background of a TV intro montage: An emergency department What is your path to BI? How’d you come to work with BC BIG? Psychology > research on irrationality > management consulting > market research > pension fund marketing > negotiation and conflict resolution > policy research > experimental medicine > BC BIG https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/aca1c51f-6165-48a0-9a7a-3ba5a98585e1/5.png BIG Difference BC Blog - BC BIG In Their Element What is your superpower? The ability to make enemies of large birds What is your irrational fear? Capraphobia, or fear of goats! Never trust an animal that can (and will) chew through a tin can! What are your educational interests? Development economics, social psychology, community economic development, and communications What is your path to BI? How’d you come to work with BC BIG? Development economics > international development > program evaluation > food security > front line service work > government policy and programs > BC BIG https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/72559282-e807-4bd8-a229-1bd22f2b2c1b/6-2.png BIG Difference BC Blog - BC BIG In Their Element What is your go-to meal or snack? Chips, preferably after a long run What is your favourite game? Current favourites are Crokinole and Bandu What are your educational interests? My background is in health psychology and physical activity promotion, but I love to learn about anything and everything. Currently, I’m fascinated by organizational psychology. What is your path to BI? How’d you come to work with BC BIG? Research > government policy > BC BIG’s BI boot camp > knowledge mobilization > BC BIG https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/33f96ed6-82b7-4de4-be12-c7112e37d3e1/7.png BIG Difference BC Blog - BC BIG In Their Element What is your superpower? The ability to find a silver lining in any situation Chosen background of a TV intro montage: Patio of a craft brewery If you were a wrestler, what would your entrance theme song be? “Enter Sandman” by Metallica What is your path to BI? How’d you come to work with BC BIG? Sociology > consulting > business administration > Ministry of Small Business and Revenue > Ministry of Finance > RoadSafetyBC > BC BIG https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/9c6f57d6-dd05-49d8-b1f9-1ee9b2b847da/4-2.png BIG Difference BC Blog - BC BIG In Their Element How many cups of coffee, tea, beverage-of-choice do you have each morning? I have at least five cups of tea per day...or as I like to call it, "RCTea” What is inspiring you these days? I am learning more about Stoic philosophy and its practical application to life events, big and small. What is your path to BI? How’d you come to work with BC BIG? General interest in behaviour > anthropology > BC BIG’s RIDE With Us initiative > partnered with BC BIG > UBC Advanced Professional Certificate Program > new BI Specialist role > BC BIG https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a70385f9-6284-43ae-9144-2ef9ce8ebc11/9.png BIG Difference BC Blog - BC BIG In Their Element What is your superpower? Parallel parking What is the best book you’ve read lately? Bravey: Chasing Dreams, Befriending Pain, and Other Big Ideas by Alexi Pappas What are your educational interests? Public health, knowledge translation, and implementation science What is your path to BI? How’d you come to work with BC BIG? Clinical research > product development > clinical practice guidelines > public health > health policy > BC BIG https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/806902f3-c221-491b-957d-d67bf3e3a1b2/2.png BIG Difference BC Blog - BC BIG In Their Element What is your superpower? Asking questions, sense of rhythm Where is your ‘happy place’? Ōkōchi Sansō – ethereal Japanese gardens, my grandparents’ house. What is inspiring you these days? Philosophy, design, humane tech, slow living What is your path to BI? How’d you come to work with BC BIG? Philosophy > airline industry > communications > BC BIG https://bigdifferencebc.ca/blog/2022/8/9/what-do-you-mean-theres-no-road monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/d0f1cbb9-d4b5-4ea7-ae9d-07053a74889f/24793742619_e22b036dc8_c.jpg BIG Difference BC Blog - What Do You Mean, "There's NO Road"?! - Make it stand out Imposing Mount Tantalus, standing between the Jensens and their next destination. Photo by John Flamank. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/fa380d0f-790d-4ca7-a960-5468d77492e0/transcanadatrafficdynamicmessagingspeedsign.jpg BIG Difference BC Blog - What Do You Mean, "There's NO Road"?! - Make it stand out Image from Trans Canada Traffic https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/b59fc600-b238-4a2e-835d-0d55c04d3cc7/cjcamp.jpg BIG Difference BC Blog - What Do You Mean, "There's NO Road"?! - Make it stand out Photo by Carl Jensen https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/177bcc14-9dcd-4429-b7a6-0379700464ed/cjcombinedroutes.jpg BIG Difference BC Blog - What Do You Mean, "There's NO Road"?! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/9709d369-9630-4f83-bc9c-dfdc9a12eab7/cjduck.jpg BIG Difference BC Blog - What Do You Mean, "There's NO Road"?! - Make it stand out Photo by Carl Jensen https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/e9719735-e8e7-409e-a0bf-b53972221b91/cjkayak.jpg BIG Difference BC Blog - What Do You Mean, "There's NO Road"?! - Make it stand out Blog post author Carl Jensen, happy after having overcome the planning fallacy. Photo by Dana Jensen. https://bigdifferencebc.ca/blog/2022/6/23/choosing-uniformity-to-manage-mental-energy monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/b0071b88-adcf-46ef-81f4-c7cda6d95ef3/no-revisions-kWVImL5QxJI-unsplash.jpg BIG Difference BC Blog - Choosing 'Uniformity' to Manage Mental Energy - Make it stand out Photo by No Revisions on Unsplash https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/39792646-6461-4d1e-80b1-25a7ad9a831c/matildakahlweek.jpg BIG Difference BC Blog - Choosing 'Uniformity' to Manage Mental Energy - Make it stand out Photo source: http://unarmarioverde.es/wardrobes/ https://bigdifferencebc.ca/blog/2022/5/24/bc-big-case-study-tbd monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/6151a81a-23b5-42c1-a91c-91485c586b77/job-g4ecbaa7de_1280.png BIG Difference BC Blog - BC BIG Case Study: Supporting Unemployed British Columbians During COVID-19 - Make it stand out Image by Mohamed Hassan on Pixabay https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/97321dc7-c845-4376-b228-95f711a53d88/workbcdatavissnip.png BIG Difference BC Blog - BC BIG Case Study: Supporting Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2022/5/2/yeryu5mfrdkf6reu1ll6w38y11v42l monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/3a520a31-22dc-4128-abed-a409f9e2ba13/noah-buscher-x8ZStukS2PM-unsplash.jpg BIG Difference BC Blog - BI as Inspiration in the Journey to Save the World - Make it stand out Photo by Noah Buscher on Unsplash https://bigdifferencebc.ca/blog/2022/3/18/ubc-dibs-case-studies-certificate-student-capstone-projects monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a6cccc23-898d-4828-9551-c55f325523cd/BI+parking+signs.jpg BIG Difference BC Blog - UBC-DIBS Case Studies: Certificate Student Capstone Projects - Make it stand out Comparison of the control (left) and BI-informed (right) temporary parking zone signs used to discouraging illegal parking https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/f9575afc-a9c9-4efc-8c88-074f29782fcc/AttendanceEmail.png BIG Difference BC Blog - UBC-DIBS Case Studies: Certificate Student Capstone Projects - Make it stand out Comparison of the control (left) and BI-informed (right) pre-hearing notification emails used to encourage hearing attendance https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/01b8b43f-84bc-4a76-8608-132eb5301522/FamilyPlan.png BIG Difference BC Blog - UBC-DIBS Case Studies: Certificate Student Capstone Projects - Make it stand out Comparison of the BI-informed worksheet (left) and BI-informed form (right) used to encourage collaborative completion of Family Plans https://bigdifferencebc.ca/blog/2022/2/18/bc-big-case-study-protecting-southern-mountain-caribou monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/de6be972-1182-441b-a325-6f97ba2f4b79/pexels-francesco-ungaro-6939342.jpg BIG Difference BC Blog - BC BIG Case Study: Protecting Southern Mountain Caribou - Make it stand out Photo by Francesco Ungaro from Pexels https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a3be4b33-f71e-426e-b735-7cfe1d71834a/cariboumapdraft.png BIG Difference BC Blog - BC BIG Case Study: Protecting Southern Mountain Caribou - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2022/2/14/meandering-to-methods-specialist monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a6f6c8ed-40e7-4114-94c7-43545ef429d2/LMPheadshot.jpg BIG Difference BC Blog - Meandering to Methods Specialist - Make it stand out Lindsay Miles-Pickup https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/56963a47-23c4-45f2-9bdb-4001e7fa7229/ABheadshot.jpg BIG Difference BC Blog - Meandering to Methods Specialist - Make it stand out Anna Burrowes https://bigdifferencebc.ca/blog/2022/1/24/case-study-seafood monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/7e79b3c0-b612-466b-a1f2-002511a6f6a7/viz-seafood.png BIG Difference BC Blog - BC BIG Case Study: Improving Information Collection in the Seafood Industry - Make it stand out Companies who received the behaviourally informed letter were significantly more likely to complete and submit their census on time. https://bigdifferencebc.ca/blog/2021/11/15/introducing-mikayla-ford-as-bc-bigs-new-lead monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/624a370d-bc69-4a10-a225-82965f1843b6/Mikayla-Ford2.png BIG Difference BC Blog - Introducing Mikayla Ford as BC BIG's New Lead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2021/11/4/meet-the-big-difference-advisory-board monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1e49c05d-3459-4866-8d9a-470749e6f6cb/Kirstin-Appelt2.png BIG Difference BC Blog - Meet the BIG Difference Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/934b9f00-f312-4f0e-9c46-e111f578fec4/Kerri-Buschel2.png BIG Difference BC Blog - 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Meet the BIG Difference Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/092b1602-5d13-4a67-8213-5d2932bb1d3c/Sharilynn-Wardrop2.png BIG Difference BC Blog - Meet the BIG Difference Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/237c9eae-72ad-4e70-9e66-2c5980ddcccf/Heather-Devine2.png BIG Difference BC Blog - Meet the BIG Difference Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/welcome monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1634329468542-C03L4J8MDA8EIXTCXV4L/BIG%2BDiff%2BBC%2B2021%2Bheader%2Btag.png BIG Difference BC Blog - Welcome to the new BIG Difference BC Blog! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/introducing/tak/ishikawa monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631050984789-6OUBE2LOX0SRAJB3YO8R/tak+blog.jpeg BIG Difference BC Blog - Travelling with behavioural insights on a transformative journey across countries and continents - Make it stand out Photograph by Rodrigo Morales, 2015 https://bigdifferencebc.ca/blog/ride-model-part-two monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901652119-2N31S86LGONBXTUF7KTC/Intervention+P2+-+1.jpeg BIG Difference BC Blog - Laying the foundations for a behavioural intervention project — Part Two - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901668726-HZ5Q66ZBIJEHK5GNC6MW/Intervention+P2+-+2.jpeg BIG Difference BC Blog - Laying the foundations for a behavioural intervention project — Part Two - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901685711-8B30EF9RD39P7UBM5JEO/Intervention+P2+-+3.jpeg BIG Difference BC Blog - Laying the foundations for a behavioural intervention project — Part Two - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/ride-model-part-one monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901506990-G9WL90RNVVH87P8Y70LN/Intervention+P1+-+1.jpeg BIG Difference BC Blog - Laying the foundations for a behavioural intervention project — Part One - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901537339-X3MT3LHSDUHY2460KRTT/Intervention+P1+-+2.png BIG Difference BC Blog - Laying the foundations for a behavioural intervention project — Part One - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901574305-D0HEIRBA24VEOML95B3Q/Intervention+P1+-+3.jpeg BIG Difference BC Blog - Laying the foundations for a behavioural intervention project — Part One - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/intention-to-action-in-conservation monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901101734-ZY8AVIQWMZB7F929MKFJ/Conservation+1.png BIG Difference BC Blog - Bridging the Gap from Intention to Action in Conservation - Make it stand out Image by Sharilynn Wardrop https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901173991-KW73VI7PZDOC4WKCB0OT/Conservation+2.png BIG Difference BC Blog - Bridging the Gap from Intention to Action in Conservation - Make it stand out Example of social norms on a utility bill from the Behavioural Insights Team’s Behaviour Change and Energy Use https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a01d0505-1635-4da7-910e-a64fbd3d534f/petrified+wood.png BIG Difference BC Blog - Bridging the Gap from Intention to Action in Conservation - Make it stand out The percent of available wood stolen by the sign using strong social norms was nearly 8%. The strongly-worded sign with no social norms resulted in less than 2% of available wood stolen. Sign image source. Data source: CIALDINI, R. B., BARRETT, D. W., BATOR, R., DEMAINE, L., SAGARIN, B. J., RHOADS, K. V. L., & WINTER, P. L. 2006. ACTIVATING AND ALIGNING SOCIAL NORMS FOR PERSUASIVE IMPACT. SOCIAL INFLUENCE. 1 (1), 3–15. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631901248662-GIERETCUT63BOO3QT9Q1/Sharilynn+Headshot.jpeg BIG Difference BC Blog - Bridging the Gap from Intention to Action in Conservation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2021/9/17/using-behavioural-insights-to-help-unemployed-british-columbians-during-covid-19 monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631897969980-HGU0BFKTJPDU9NRL2KIB/WorkBC1.jpeg BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631899470356-EMCMIUFH36QT2DXJWSW2/WorkBC2.png BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631899525059-IY976000FZAU1AH4R3BQ/WorkBC3.png BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631899557614-LJ81R03X16OL4ITTSJBF/WorkBC4.png BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631899605553-XJD4O6GO8QMPN9EF2BB6/WorkBC5.png BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631899624648-ZJWM501Y1ETH4B2W7V48/WorkBC6.png BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631899648658-74DAENFPEABGSCH1GO6T/WorkBC7.png BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631899672763-STHANES80048KK9FM9MY/Vince+Headshot.png BIG Difference BC Blog - Using Behavioural Insights to Help Unemployed British Columbians During COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2021/9/15/how-local-governments-are-responding-to-the-covid-19-pandemic monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631746779867-D5I78UI06AHW2ITG9SFT/Local+Gov+2.png BIG Difference BC Blog - How local governments are responding to the COVID-19 pandemic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631746806927-FZAOBH30IDASQK6QOX4C/Local+Gov+3.png BIG Difference BC Blog - How local governments are responding to the COVID-19 pandemic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631746825877-I5BSHIE0IELBN5NJPJAC/Local+Gov+4.png BIG Difference BC Blog - How local governments are responding to the COVID-19 pandemic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631746853168-G6B0X2KC8XTKB8OULZLT/Local+Gov+5.png BIG Difference BC Blog - How local governments are responding to the COVID-19 pandemic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog/2021/9/15/hi-everyone-im-christine-bc-bigs-new-senior-behavioural-scientist monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1631745661157-59GG15V3YKVKNSLRRQFZ/Christine+1.jpeg BIG Difference BC Blog - Hi everyone! 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/logistics-vancouver-robson daily 0.75 2020-02-27 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1563317504217-U98MMM9C5YZLX8QW9Z1S/BIG-Diff-BC-banner.png Vancouver Robson Logistics https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1563319338679-VIH2GY8L6Q38FUTZ03XP/BIG-Diff-BC-2019.png Vancouver Robson Logistics https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1573711125536-TFC3FTMVZLSH2B765S6M/BIG-Diff-BC-2019-sponsors2.jpg Vancouver Robson Logistics https://bigdifferencebc.ca/program-2019 daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1563316152514-VR0T1B60WW9C52BUNFMO/BIG-Diff-BC-banner.png 2019 Program https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1563318571465-3PF9DXU3RM2XOZ5PI5RL/BIG-Diff-BC-2019.png 2019 Program https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1573711100046-UN2KIYNYP78YP41OIIUT/BIG-Diff-BC-2019-sponsors2.jpg 2019 Program https://bigdifferencebc.ca/program-2020 daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1592886454569-A1V736QKBRFQ6K87V3CJ/BIG-Diff-BC-2020-banner.png 2020 Program https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1592942981325-W9YB6IPK139RHF3PFW06/Eldar-Shafir.jpg 2020 Program https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1592886503334-IB97ZN8ASA58N44YEZI3/BIG-Diff-BC-2020-footer-sponsor.png 2020 Program https://bigdifferencebc.ca/program-abstracts-2020 daily 0.75 2021-12-14 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1592886454569-A1V736QKBRFQ6K87V3CJ/BIG-Diff-BC-2020-banner.png 2020 Abstracts https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1592886503334-IB97ZN8ASA58N44YEZI3/BIG-Diff-BC-2020-footer-sponsor.png 2020 Abstracts https://bigdifferencebc.ca/program-abstracts-2021 daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1622137075190-KCRWGEUJBYCDU013XWJC/BIG+Diff+BC+2021+header+tag.png 2021 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1630338960808-MVVO5H65KE6NY2NZZLQ5/Michael-Hallsworth.JPG 2021 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1629834731845-6T4MRV1P75DH7LWG4JPV/BIG+Diff+BC+2021+sponsors.png 2021 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/program-2021 daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1622137075190-KCRWGEUJBYCDU013XWJC/BIG+Diff+BC+2021+header+tag.png 2021 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1630338960808-MVVO5H65KE6NY2NZZLQ5/Michael-Hallsworth.JPG 2021 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1629834731845-6T4MRV1P75DH7LWG4JPV/BIG+Diff+BC+2021+sponsors.png 2021 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/bi-in-canada daily 0.75 2021-10-19 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1515705613159-8461DO5JV9JFABEWYVZK/canadian+flag.jpg BI in Canada https://bigdifferencebc.ca/about daily 0.75 2025-11-28 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1634670238267-4CPQX2EIUXDQPUU4ITSE/BIG+Diff+BC+2021+header+simple.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1629834770857-ALMEGLN0M2HU0GL8I9GZ/UBC_Sauder_TertiaryMark_DIBS_Display.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/21f273d8-85de-4c72-81b9-aef5d70f0194/BCID_V_rgb_pos.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1635721267049-W1PDRYM40OKZGN8J021F/Kirstin-Appelt2.png About - Kirstin Appelt Research Director, UBC Decision Insights for Business & Society (UBC-DIBS), and Academic Director, UBC Advanced Professional Certificate in Behavioural Insights Kirstin Appelt, PhD, is the director of UBC’s Decision Insights for Business & Society (UBC-DIBS), a cluster of researchers and partners building a leading, cross-sectoral centre of excellence to shape how Behavioural Insights are used in BC and beyond. Through this work, she conducts decision research, uses Behavioural Insights to tackle pressing societal and planetary challenges, trains the next generation of BI Practitioners, and supports the development of the BI community. Kirstin co-chairs the BIG Difference Advisory Board and the BIG Difference BC conference planning committee. How does an understanding of behaviour support the work you do? Understanding of behaviour is at the heart of all of my work. When we understand the barriers and motivators driving behaviour, we can use Behavioural Insights to help nudge people (including ourselves!) toward decisions that are environmentally, financially, and/or socially sustainable. As cheesy as it sounds, I try to use Behavioural Insights to make the world a better place! https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1635721251794-Y5RBAIRHUHWQMTX7ZB6X/Kerri-Buschel2.png About - Kerri Buschel Senior Director, Communications & Marketing, and Chief Experience Officer (CxO), WorkSafeBC Kerri Buschel has worked in the fields of marketing, engagement, and behavioural insights for the last 25 years across federal and provincial agencies. Teaching, presenting, and leading sessions on the interface of brand, culture, and behavioural insights to influence perceptions and shape consistent positive choices are highlights in her career, alongside working with, and learning from, her incredible team at WorkSafeBC. Kerri is honoured to be on this board, involved in the behavioural insights landscape in public policy development, and also co-hosting the BIG Difference BC conference. How does an understanding of behaviour support the work you do? As public agencies we do our best to create regulation, share information, and educate and consult with people in workplaces across BC to shape health and safety decisions. BI helps us understand the biases and norms that shape perceptions and behaviours so that we can design services that make positive choices easier for the public, workers, and employers. We remember that BI has powerful capabilities, but is one tool among many, and we assess each opportunity for the best ways to serve the workers and employers of BC. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1758217470182-R92T53W8VL8R2ZFTX69Q/Jordana+Composto+2.jpg About - Jordana Composto Postdoctoral Researcher, UBC Decision Insights for Business & Society (UBC-DIBS) Jordana Composto, PhD, is a postdoctoral research fellow at the University of British Columbia's Sauder School of Business, studying the psychological, social, and system-dynamics of climate solutions. Her research, which sits at the intersection of cognitive science, decision-making, and environmental policy, examines how social norms and trust affect stakeholder decisions about energy transition technologies like solar farms and carbon capture systems. She received her PhD in Psychology and Social Policy from Princeton University, is a Beijer Young Scholar at the Royal Swedish Academy of Sciences, and is a contributing author on the IPCC's Sixth Assessment Report. How does an understanding of behaviour support the work you do? Even the most innovative technologies and well-designed policies fail when they don't account for how people actually make decisions and respond to change. My work focuses on behavioural solutions for these challenges, especially in contexts that demand coordination across stakeholders—where insights about behaviour can unlock solutions that scale beyond the individual. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1635721243480-5IQZYN98BZLGM2CTXJFD/Heather-Devine2.png About - Heather Devine Senior Lead, Behavioural Science Office, Public Health Agency of Canada Heather is the Senior Lead and Co-Founder of the Behavioural Science Office (BeSciO) in the Public Health Agency of Canada (PHAC) and the former Head and Founder of the British Columbia Behavioural Insights Group (BC BIG). She and her team apply behavioural science to a variety of public health issues such as COVID-19, mental health, antimicrobial resistance, mis/disinformation, and climate change. As a career public servant, Heather has held a variety of senior leadership positions at the intersection of research, innovation, and policy. Find her on Twitter at @cbcgeek or LinkedIn at www.linkedin.com/in/heather-devine-bescileader. How does an understanding of behaviour support the work you do? If the pandemic has taught us anything, it’s that we need to more formally integrate behavioural science into public health policies, programs, and communications. PHAC’s Behavioural Science Office was established last year to do just that. Understanding the drivers and barriers to behaviour change across public health portfolios is a priority for the Agency and will be a going concern well beyond the pandemic. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1635721271234-67CVQE0WS1I5WSU6DLGS/Mikayla-Ford2.png About - Mikayla Ford [on leave] Lead, BC Behavioural Insights Group As the Lead for the BC Behavioural Insights Group, Mikayla Ford supports a small team using insights and methods from behavioural science to help solve complex challenges across the BC Public Service. She is passionate about bringing behavioural insights and scientific thinking to the design and evaluation of government programs and services. How does an understanding of behaviour support the work you do? Understanding human behaviour lies at the centre of the work our team does in the BC Government. Looking at public sector challenges through a behavioural lens can be a very powerful way of uncovering barriers and identifying innovative and human-centred solutions. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a8b6446c-51c7-437d-8b09-8b6a7bc021c2/Crystal-Hall.jpg About - Crystal Hall Professor of Public Policy and Adjunct Professor of Psychology, University of Washington Crystal Hall, PhD, is the John and Marguerite Walker Corbally Endowed Professor in Public Service at the University of Washington in Seattle, her primary appointment is in the Evans School of Public Policy of Governance, with an adjunct appointment in the Department of Psychology. Her research and teaching lie at the intersection of behavioral science, public policy design and implementation, and equity. She also has collaborated with local, state, and federal governments in the United States, including an appointment to the former White House Social and Behavioral Sciences Team. How does an understanding of behaviour support the work you do? I became interested in studying psychology because I was fascinated by the science of studying judgment and decision making. When I began exploring how this field could apply to real-world problems, I never looked back. Applied behavioral science and behavioral insights are at the core of all of my teaching and research. I believe that no solutions to the biggest problems faced by humanity will be complete without incorporating a deep consideration of behavior. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1760140762400-J4E466XR343RX9LL6J1X/Carl-Jensen.jpg About - Carl Jensen Acting Lead, BC Behavioural Insights Group Carl Jensen has been with the BC Behavioural Insights Group (BC BIG) since October 2019. He is responsible for the operations and project management for the team. Carl is a graduate of the pilot cohort of UBC’s Advanced Professional Certificate in Behavioural Insights and he has been with the BC Public Service since 2007. Find him on Twitter at @IAmCarlJensen. How does an understanding of behaviour support the work you do? As a member of BC BIG, I appreciate the opportunity to assist client ministries with their projects using an understanding of human behaviour to help develop better programs, products, and services for the citizens of British Columbia. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1761666955486-67CZ7003O5AQJ8WG8IHQ/Christine-Kormos.jpg About - Christine Kormos Lead of Behavioural and Data Science, Impact Canada, Government of Canada’s Privy Council Office Christine Kormos, PhD, is a Lead of Behavioural and Data Science at Impact Canada in the Government of Canada’s Privy Council Office. Working in close partnership with federal partner departments, Christine oversees work carried out by a team of 10+ Impact Canada Fellows and Policy Analysts, involving the application of behavioural and data science to various government priorities. Christine holds a PhD and MSc in Applied Social Psychology from the University of Victoria, prior to which she earned a BSc in Psychology and Biology from Queen's University. How does an understanding of behaviour support the work you do? An understanding of the behaviour of Canadians – gleaned by gathering, analyzing, and interpreting a variety of data – supports my work in government by putting insights about how people tend to act and make decisions at the center of the design of policies, programs, and communications. Through these practical and timely insights, our team helps partner departments across the Government of Canada to develop evidence-based policies as well as to improve the efficiency and effectiveness of programs and services, ultimately driving meaningful outcomes for Canadians. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1726007528032-3YH2GRXPJ9GPUDUCVMS8/Stephanie-Kuhn.JPG About - Stephanie Kuhn Product Manager, ServiceBC, BC Ministry of Citizens’ Services As a Product Manager, Stephanie leads a diverse technology portfolio supporting the Office of the Premier and Government Communications & Public Engagement (GCPE). With a background in UX/Service Design, combined with an Advance Professional Certificate in Behavioural Insights from UBC, Stephanie leads multidisciplinary teams to re-imagine applications and systems using a Behavioural Product Design approach. How does an understanding of behaviour support the work you do? As part of the product development lifecycle, it’s important to explore and analyze a critical intersection of data, technology, and human behavior. To design and deliver the very best user experience we need to understand how people think, their mental models, and how and why they make decisions. Analyzing the data behind this psychology helps teams challenge assumptions early in the process. As a Product Manager this build my confidence for whether a new feature or tool will have the intended positive impact prior to it being released or scaled-up. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1691604447313-XHZKNIZ39H4GM8U4MO8N/Jeff+Mackey-Murdock2.png About - Jeff Mackey-Murdock Senior Manager, Organizational Change Management, City of Vancouver Jeff Mackey-Murdock has spent over 20 years helping various organizations transform their operations by harnessing their greatest untapped resource: The collective creative power & experience of their staff. As the Organizational Change Management lead for the city of Vancouver he attempts to ensure all major initiatives are done in a collaborative manner with the people that will be most impacted by the change. And while he is passionate about his role, on any given day Jeff would rather be in the mountains. How does an understanding of behaviour support the work you do? Being able to better understand, forecast, and predict behaviour and reactions to various initiatives within an organization, allows our team to provide a better support model to the people that are affected by any changes within their workplace. And when people feel heard & supported then projects and programs will yield better results. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1691604447396-JYVVY9AVEGRSR7OIS7PE/Meghan+Martin2.jpg About - Meghan Martin Regional Maternal-Child Health Leader, Population and Public Health Program, Fraser Health Meghan Martin has a passion for health equity. She seeks out opportunities for systemic change to improve health outcomes for underserved populations. She currently works as the Regional Immunizations Leader for Fraser Health, supporting strategic planning and project management. Prior to her work in immunizations, Meghan worked as a Policy Analyst in Fraser Health’s Health Equity and Population Health Unit and as a Community Health Specialist representing Fraser Health in Surrey. How does an understanding of behaviour support the work you do? In health promotion, we talk about “making the healthy choice the easy choice”. People typically know the difference between healthy and unhealthy behaviours, but are challenged to make healthy choices in real-time. By understanding what drives behaviour, health promoters can introduce program and policy changes that make it easier for people to adopt behaviours that promote health and wellbeing. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1635721272674-GNYV7PKFDXLZ53GL5MK9/Stephanie-Papik2.png About - Stephanie Papik Director for Strategic Integration of Indigenous Knowledge, Cultural Safety and Humility, Emergency Management BC (on secondment as Director for the BC Public Service, Moose Hide Campaign Society) Stephanie Papik is a public servant, social entrepreneur, artist, and parent. Stephanie has been in provincial government for 16 years, including six years as Lead for the Indigenous Youth Internship Program, which won the Public Sector BC Workplace Inclusion Award for Diverse and Inclusive Culture Champion. She has been with Emergency Management BC since 2018 as the Director for Strategic Integration of Indigenous Knowledge, Cultural Safety and Humility. Stephanie is currently on secondment supporting the Moose Hide Campaign Society. How does an understanding of behaviour support the work you do? Strategic integration of cultural safety and humility skills across all emergency management professionals requires shifts in attitudes, behaviors, practices, and procedures. Understanding human behavior is key in this work for creating long-lasting systemic shifts with the vision of providing compassionate emergency management services to all British Columbians, across all of BC. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1691604448818-6II4XR5PSBU9G4P4L1NR/Sasha-Tregebov2.jpg About - Sasha Tregebov Director for Canada, Behavioural Insights Team (BIT) Sasha Tregebov is the Director and founder of the Canadian office of the Behavioural Insights Team, which works with organizations across Canada, helping them achieve their social impact goals through applied behavioural science. Prior to joining BIT in 2017, Sasha led Deloitte's behavioural insights function in Canada. Sasha holds a Masters degree in public policy and administration from Toronto Metropolitan University and served as a policy advisor in the Government of Ontario. Sasha lives in Montreal with his partner and their dog, Lucy! How does an understanding of behaviour support the work you do? The more nuanced and realistic model of human behaviour offered by behavioural science sits at the centre of everything BIT Canada does. We use this understanding to improve the design of public policy, programs, services and communications in close collaboration with our research and implementation partners. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1667077898582-YFHUTN7FW8UO0ZTR1NZF/Stephanie-Wilkie.jpg About - Stephanie Wilkie Knowledge Translation Strategist, BC Behavioural Insights Group Steph Wilkie is BC BIG’s resident communications and design enthusiast. Her educational background is in Philosophy and Communication. Before joining BC BIG in 2019, she worked in aviation for over a decade. Currently, in addition to working on knowledge mobilization within her team, she composes the monthly BIG Difference newsletter with the support of an editorial committee. How does an understanding of behaviour support the work you do? Communicating, in its various forms, is arguably one of the most important behaviours there is. Through the various forms, it is how we connect with each other. I make sure to use a behaviourally informed approach when creating and sharing BC BIG’s work to strengthen connection and understanding. Applying behavioural insights and keeping a human-centric lens in my work are ways that I can make knowledge accessible and valuable to the citizens of British Columbia and the BIG Difference community. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1691603598806-5AP9CMO6XGL1BCSGRL48/Chris-Darwent2.png About - Christopher Darwent Manager of Transportation Design, Engineering Services, City of Vancouver Christopher Darwent has worked in the field of transportation engineering for municipalities in British Columbia for over 15 years. In his role at the City of Vancouver, he leads a team responsible for the geometric design of the City’s transportation system, which includes vehicular roadways, protected bike lanes, sidewalks, and off-street paths. How does an understanding of behaviour support the work you do? The City of Vancouver’s transportation system is shaped by the actions and decisions of every individual using it, whether they are walking, cycling, driving, or using a micro-mobility device. Understanding behaviour helps me in my role at the City to develop and implement designs that can be safely, easily, and efficiently used by all members of the public. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/b61dfdd0-f65a-4b2f-843a-3286378223ab/Jeremy-Douglas2.png About - Jeremy Douglas Director of Partnerships, Delterra Jeremy Douglas oversees global partnerships at Delterra, an environmental NGO founded by McKinsey & Co. Delterra redesigns human systems to improve people and the planet and they are currently focused on solving the waste and recycling crisis in the Global South. Previously, Jeremy held senior roles at Ocean Wise, David Suzuki Foundation, and BBC Media Action. How does an understanding of behaviour support the work you do? Unsustainable behaviour is what got us into the environmental mess and changing this behaviour is what will get us out of it. Behavioural insights are absolutely fundamental to tackling the triple threat of climate change, biodiversity loss, and pollution. That’s why Delterra takes a test-learn-scale approach to changing behaviour towards a circular economy. We strongly believe that it is the most cost-effective and long-lasting environmental impact. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1686906182462-33PI4L94YXSG06178DSC/Ana-Fong-Marquez2.png About - Ana Fong-Marquez Senior Innovation Advisor, Innovation, Science and Economic Development Canada Ana Fong-Marquez has over 19 years of experience in the private and public sectors. Her government career started at NRC IRAP Concierge as a Regional Innovation Officer. Most recently, she worked at Innovation Canada as a Senior Innovation Advisor with the AGS team. Ana enjoys working collaboratively, and helping clients succeed. How does an understanding of behaviour support the work you do? Behavioural insights help us improve client experience and trust. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1686906192220-8JMKZ979ZL9N75TG22A9/Adam-King2.png About - Adam King Founder & Managing Director, BeThink Solutions Adam King is a behaviour-change strategist and co-founder of BeThink Solutions, an applied behavioural science agency that supports innovation initiatives globally in the public, non-profit, and private sectors. He is currently completing a PhD program at the University of British Columbia. How does an understanding of behaviour support the work you do? Behavioural insights inform almost all aspects of my work, both within our own team as well as with external partners. Working with, not against, how we are wired to make decisions under conditions of uncertainty has improved our effectiveness across the board. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1686906231725-40M13XOD1I159OW1EFS5/Janice-Lee2.png About - Janice Lee Director, Product & Market Leadership, Technical Safety BC Janice Lee is a Professional Engineer and the Director of Product and Market Leadership at Technical Safety BC, an independent, self-funded organization that oversees that safe installation and operation of technical systems and equipment across the province. She is responsible for leading the development of client-centric products and services that effectively drive safety outcomes, increase participation, and contribute to the sustainability of Technical Safety BC. Before this role, Janice was the Director of Technical Programs and, before that, she worked at Otis Elevator as the Construction and Modernization Superintendent for BC and then as a World Headquarters Field Installation Specialist. How does an understanding of behaviour support the work you do? By improving our understanding of our clients and their behaviours, we identify opportunities and barriers for change. We can then transform those insights into new or improved safety products and services with the goal of sustaining participation in the safety system, increasing safety behaviours, and ultimately reducing safety risk in BC. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1667237222948-H0JZ4W6U4VHMNYQXQEGT/Lindsay-Miles-Pickup.jpg About - Lindsay Miles-Pickup Methods Specialist, BC Behavioural Insights Group Lindsay Miles-Pickup is the Acting Project Director with the BC Behavioural Insights Group (BC BIG). She has a background in development economics and is fortunate to have worked across the world including in Africa, Asia, and the Caribbean. She has worked on initiatives that span the gamut from reducing wartime violence against children to addressing challenging labour issues across diverse sectors. Regardless of the industry or role that Lindsay has worked in, she has a passion for creating programs and services that support individuals and groups to improve their well-being and in building capacity to use innovative methods for creative problem solving. Lindsay was also part of the pilot co-hort for UBC’s Certificate in Behavioural Insights prior to joining BC BIG. How does an understanding of behaviour support the work you do? Human behaviour is at the heart of the work I undertake. Having a realistic understanding of how we think and make decisions allows me to develop better programs and services as well as better support the individuals I work alongside. It also helps me in understanding the decisions that I make in my day-to-day life. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/092b1602-5d13-4a67-8213-5d2932bb1d3c/Sharilynn-Wardrop2.png About - Sharilynn Wardrop Protected Areas Ecologist, BC Parks Sharilynn Wardrop’s background is as a biologist with a graduate degree in behavioural ecology; she has taken a meandering career path through conservation biology, museum education and programming, and science communications. She spent over a year working with the BC Behavioural Insights Group, where she first got involved in the BIG Difference Advisory Board. She currently works as an ecologist in the conservation program at BC Parks. How does an understanding of behaviour support the work you do? So much of what we do in the BC Parks conservation program has a connection to people and to how people behave when they come to parks as visitors. We know people in BC value the natural environment and support conservation of the natural world contained within parks. I am working on integrating what I am learning about behavioural insights to solve conservation challenges that sit in that gap between people’s intentions and their actions. https://bigdifferencebc.ca/newsletter daily 0.75 2026-03-05 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1634670238267-4CPQX2EIUXDQPUU4ITSE/BIG+Diff+BC+2021+header+simple.png BIG Difference BC Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/program-2022 daily 0.75 2024-06-27 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/cd813cd6-587b-4178-820e-1c2c0d0dd3e6/BIG+Diff+BC+2022+banner+and+tag.png 2022 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a8b6446c-51c7-437d-8b09-8b6a7bc021c2/Crystal-Hall.jpg 2022 Program - Crystal Hall Crystal Hall is Associate Professor, Evans School of Public Policy & Governance, and Adjunct Associate Professor of Psychology at the University of Washington. Her research pursues the integration of psychology into the design and implementation of social policy, with a particular focus on race, equity, and decision making in the context of poverty. Hall has a record of serving government agencies at the local, state, and federal level, including having served as a Fellow on the White House Social and Behavioral Sciences Team and the Federal Office of Evaluation Sciences at the General Services Administration. Hall also provides guidance to community organizations and nonprofits seeking to implement tools from psychology and behavioral economics into the design and delivery of their programs and services. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1664905241110-P7QXMGBWZYL1AUGW7LWK/Sasha-Tregebov-2022.jpg 2022 Program - Sasha Tregebov Sasha Tregebov is the Director of BIT Canada, the Canadian office of the Behavioural Insights Team. Sasha and his team have worked with dozens of organizations across Canada, including federal and provincial departments, to conduct applied behavioural science projects and build organizational capacity for behavioural insights. Their projects tackle a wide range of social impact challenges, from maternal mental health, to unemployment, to consumer protection, to reducing GHG emissions. Prior to founding BIT’s Canadian office, Sasha worked at BIT’s New York office leading a large program of work with US cities. Before joining BIT he led Deloitte’s behavioural insights capabilities in Canada and was a policy advisor in the Government of Ontario. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1665090252287-FPS9HAEYCWSANZEK29YN/Tori-Peace-3.jpg 2022 Program - Tori Peace Tori Peace is the manager of the Province of Ontario’s Behavioural Insights Unit (BIU). Prior to her role in the BIU, Tori had experience leading government program delivery areas and not-for-profit organizations in the fields of addictions, mental health, housing and homelessness. She has just returned from almost two years away in Costa Rica where she abandoned her team to focus on her family. Outside of the surfing and yoga, she filled her time working at her children’s school and starting a not-for-profit organization in Ocean Safety. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1534381529743-89JVHMIPP94NL2OH6NVT/Kerri-Buschel.jpg 2022 Program - Kerri Buschel Kerri Buschel is the Director of Marketing, Insights and Experience at WorkSafeBC. Using behavioural research and insights to better understand the people we serve, Kerri and her team work with internal partners to build experiences, services and products that help WorkSafeBC connect with people to achieve awareness as well as shifts in behaviour around health and safety at work. From correspondence and shifts in how we communicate to the development of initiatives for workers and employers in high risk industries – behavioural insights enable better results. With a career in public sector roles, Kerri has a passion for connecting with people - and is a guest speaker and facilitator on brand, culture, knowing your audience, and presenter on nudge and behavioural insights within the public sector. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1516025788116-NUPU7FBESMDU0PNEEYHA/photo+Dilip+Soman.jpg 2022 Program - Dilip Soman Dilip Soman is a Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto. He has degrees in behavioral science, marketing, and engineering, and is interested in the applications of behavioral science in organizations, and for welfare and policy. He is the co-author of Managing Customer Value (2022), author of The Last Mile (2015) and co-editor of The Behaviorally Informed Organization (2021) and Behavioral Science in the Wild (2022). He has taught in the U.S.A, Hong Kong and Canada, and has worked with several corporations, governments and start-ups. His non-academic interests include procrastination, cricket, travel, and taking weekends seriously. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/8207e0ea-ba26-408e-8a01-6696391851a1/BIG+Diff+BC+2022+sponsors.png 2022 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/abstracts-2022 daily 0.75 2022-11-09 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/cd813cd6-587b-4178-820e-1c2c0d0dd3e6/BIG+Diff+BC+2022+banner+and+tag.png 2022 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/a8b6446c-51c7-437d-8b09-8b6a7bc021c2/Crystal-Hall.jpg 2022 Abstracts - Crystal Hall Crystal Hall is Associate Professor, Evans School of Public Policy & Governance, and Adjunct Associate Professor of Psychology at the University of Washington. Her research pursues the integration of psychology into the design and implementation of social policy, with a particular focus on race, equity, and decision making in the context of poverty. Hall has a record of serving government agencies at the local, state, and federal level, including having served as a Fellow on the White House Social and Behavioral Sciences Team and the Federal Office of Evaluation Sciences at the General Services Administration. Hall also provides guidance to community organizations and nonprofits seeking to implement tools from psychology and behavioral economics into the design and delivery of their programs and services. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1664905241110-P7QXMGBWZYL1AUGW7LWK/Sasha-Tregebov-2022.jpg 2022 Abstracts - Sasha Tregebov Sasha Tregebov is the Director of BIT Canada, the Canadian office of the Behavioural Insights Team. Sasha and his team have worked with dozens of organizations across Canada, including federal and provincial departments, to conduct applied behavioural science projects and build organizational capacity for behavioural insights. Their projects tackle a wide range of social impact challenges, from maternal mental health, to unemployment, to consumer protection, to reducing GHG emissions. Prior to founding BIT’s Canadian office, Sasha worked at BIT’s New York office leading a large program of work with US cities. Before joining BIT he led Deloitte’s behavioural insights capabilities in Canada and was a policy advisor in the Government of Ontario. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1665090252287-FPS9HAEYCWSANZEK29YN/Tori-Peace-3.jpg 2022 Abstracts - Tori Peace Tori Peace is the manager of the Province of Ontario’s Behavioural Insights Unit (BIU). Prior to her role in the BIU, Tori had experience leading government program delivery areas and not-for-profit organizations in the fields of addictions, mental health, housing and homelessness. She has just returned from almost two years away in Costa Rica where she abandoned her team to focus on her family. Outside of the surfing and yoga, she filled her time working at her children’s school and starting a not-for-profit organization in Ocean Safety. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1534381529743-89JVHMIPP94NL2OH6NVT/Kerri-Buschel.jpg 2022 Abstracts - Kerri Buschel Kerri Buschel is the Director of Marketing, Insights and Experience at WorkSafeBC. Using behavioural research and insights to better understand the people we serve, Kerri and her team work with internal partners to build experiences, services and products that help WorkSafeBC connect with people to achieve awareness as well as shifts in behaviour around health and safety at work. From correspondence and shifts in how we communicate to the development of initiatives for workers and employers in high risk industries – behavioural insights enable better results. With a career in public sector roles, Kerri has a passion for connecting with people - and is a guest speaker and facilitator on brand, culture, knowing your audience, and presenter on nudge and behavioural insights within the public sector. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1516025788116-NUPU7FBESMDU0PNEEYHA/photo+Dilip+Soman.jpg 2022 Abstracts - Dilip Soman Dilip Soman is a Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto. He has degrees in behavioral science, marketing, and engineering, and is interested in the applications of behavioral science in organizations, and for welfare and policy. He is the co-author of Managing Customer Value (2022), author of The Last Mile (2015) and co-editor of The Behaviorally Informed Organization (2021) and Behavioral Science in the Wild (2022). He has taught in the U.S.A, Hong Kong and Canada, and has worked with several corporations, governments and start-ups. His non-academic interests include procrastination, cricket, travel, and taking weekends seriously. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/8207e0ea-ba26-408e-8a01-6696391851a1/BIG+Diff+BC+2022+sponsors.png 2022 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/learn-more daily 0.75 2023-09-16 https://bigdifferencebc.ca/program-2023 daily 0.75 2024-11-06 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/07d328df-6738-4617-be7a-ed3d8dc8abc4/BIG+Diff+2023+logo.png 2023 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874301324-R0QZJP23DY2K1E84L2BT/Betsy-Levy-Paluck-sq.jpg 2023 Program - Make it stand out Betsy Levy Paluck https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874305048-BQXMHAQGVBTG464MTPCW/Nicholas-Diamond-sq.jpg 2023 Program - Nicholas Diamond Dr. Nicholas Diamond is a Senior Behavioural Scientist in the Government of Canada’s Impact and Innovation Unit, leading the team’s research on the impacts of trust, trustworthiness, and misinformation across multiple policy domains. Before joining the Impact and Innovation Unit, he completed a PhD and postdoctoral fellowship in psychology and cognitive neuroscience, studying human memory. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874304560-PDN4FVTW0ZWWDTLYNKB5/Bing-Feng-sq.jpg 2023 Program - Bing Feng Bing Feng is the Manager of the Behavioural Finance Team at TD Wealth. Before joining TD Wealth, she was the Associate Director at the University of Toronto BEAR (Behavioural Economics in Action at Rotman), and project manager of a large international consortium of academics and organizations called the Behaviourally Informed Organizations (BI-Org Partnership). During her time at BEAR, Bing worked with over 20 organizations across the globe to embed behavioural insights in their everyday processes. Bing’s recent work focuses on applying behavioural science in financial decision-making. She holds an MBA degree from the University of Toronto and a BA in Economics from Western University. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874302910-RL31HXWUH61SJB72LAWT/Dave-Trudinger.jpg 2023 Program - Dave Trudinger Dave Trudinger has been the Director of the New South Wales Government’s Behavioural Insights Unit since 2020. Dave’s diverse career has seen him work in consultancy, frontline community services, academia, and government across several Australian jurisdictions and the U.K. He brings a focus on demonstrating impact, supporting frontline delivery, and empowering public service partners. Dave’s PhD included exploration of how and why psychology was applied in a range of professions and public policy in twentieth century Australia. On a sunny weekend in Sydney you might find him on the beach as a volunteer life saver and still contemplating why humans make the decisions they do! https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/934b9f00-f312-4f0e-9c46-e111f578fec4/Kerri-Buschel2.png 2023 Program - Kerri Buschel Kerri Buschel is Senior Director, Communications & Marketing and Chief Experience Officer (CxO) at WorkSafeBC. She has worked in the fields of marketing, engagement, and behavioural insights for the last 25 years across federal and provincial agencies. Teaching, presenting, and leading sessions on the interface of brand, culture, and behavioural insights to influence perceptions and shape consistent positive choices are highlights in her career, alongside working with, and learning from, her incredible team at WorkSafeBC. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/83a7f9f1-b488-4064-ba0b-4c3107791703/BDBC+2023+sponsors.png 2023 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/abstracts-2023 daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/07d328df-6738-4617-be7a-ed3d8dc8abc4/BIG+Diff+2023+logo.png 2023 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874301324-R0QZJP23DY2K1E84L2BT/Betsy-Levy-Paluck-sq.jpg 2023 Abstracts - Make it stand out Betsy Levy Paluck https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874305048-BQXMHAQGVBTG464MTPCW/Nicholas-Diamond-sq.jpg 2023 Abstracts - Nicholas Diamond (Copy) Dr. Nicholas Diamond is a Senior Behavioural Scientist in the Government of Canada’s Impact and Innovation Unit, leading the team’s research on the impacts of trust, trustworthiness, and misinformation across multiple policy domains. Before joining the Impact and Innovation Unit, he completed a PhD and postdoctoral fellowship in psychology and cognitive neuroscience, studying human memory. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874304560-PDN4FVTW0ZWWDTLYNKB5/Bing-Feng-sq.jpg 2023 Abstracts - Bing Feng (Copy) Bing Feng is the Manager of the Behavioural Finance Team at TD Wealth. Before joining TD Wealth, she was the Associate Director at the University of Toronto BEAR (Behavioural Economics in Action at Rotman), and project manager of a large international consortium of academics and organizations called the Behaviourally Informed Organizations (BI-Org Partnership). During her time at BEAR, Bing worked with over 20 organizations across the globe to embed behavioural insights in their everyday processes. Bing’s recent work focuses on applying behavioural science in financial decision-making. She holds an MBA degree from the University of Toronto and a BA in Economics from Western University. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1693874302910-RL31HXWUH61SJB72LAWT/Dave-Trudinger.jpg 2023 Abstracts - Dave Trudinger (Copy) Dave Trudinger has been the Director of the New South Wales Government’s Behavioural Insights Unit since 2020. Dave’s diverse career has seen him work in consultancy, frontline community services, academia, and government across several Australian jurisdictions and the U.K. He brings a focus on demonstrating impact, supporting frontline delivery, and empowering public service partners. Dave’s PhD included exploration of how and why psychology was applied in a range of professions and public policy in twentieth century Australia. On a sunny weekend in Sydney you might find him on the beach as a volunteer life saver and still contemplating why humans make the decisions they do! https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/934b9f00-f312-4f0e-9c46-e111f578fec4/Kerri-Buschel2.png 2023 Abstracts - Kerri Buschel (Copy) Kerri Buschel is Senior Director, Communications & Marketing and Chief Experience Officer (CxO) at WorkSafeBC. She has worked in the fields of marketing, engagement, and behavioural insights for the last 25 years across federal and provincial agencies. Teaching, presenting, and leading sessions on the interface of brand, culture, and behavioural insights to influence perceptions and shape consistent positive choices are highlights in her career, alongside working with, and learning from, her incredible team at WorkSafeBC. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/83a7f9f1-b488-4064-ba0b-4c3107791703/BDBC+2023+sponsors.png 2023 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/program-2024 daily 0.75 2024-11-09 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/519be92f-ea36-4b7f-97ce-078654704e50/BDBC+2024+logo+simple.png 2024 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/2e48f231-ce1f-44f8-941f-cb2bbc7401a0/Jiaying-Zhao.jpg 2024 Program - Make it stand out Jiaying Zhao https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1721763287236-S77LKOY0N9B0BWXQEHBP/Andrea-MacNeill.jpg 2024 Program - Andrea MacNeill Dr. Andrea MacNeill is a Surgical Oncologist at Vancouver General Hospital and BC Cancer and a Clinical Associate Professor at the UBC where she specializes in sarcoma and peritoneal malignancies. She is the founder and principal investigator of the UBC Planetary Healthcare Lab, the inaugural Regional Medical Director of Planetary Health for Vancouver Coastal Health, and an executive member of CASCADES, a pan-Canadian knowledge mobilization network dedicated to accelerating the transition to low-carbon, sustainable health systems in Canada. She is currently co-chairing a UBC/Yale-led Lancet Commission in sustainable healthcare. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1721763282338-AD21ECAM7CQ06RNMVJUL/Don-Carruthers-den-Hoed.jpg 2024 Program - Don Carruthers Den Hoed Don Carruthers Den Hoed (he/him) is a Research Associate at the UBC Institute for Resources, Environment and Sustainability and leads the Canadian Parks Collective for Innovation and Leadership (CPCIL). He is an academic practitioner with nearly thirty years of experiences in parks and protected areas interpretation and education, public engagement, and land management. His current research focus is on knowledge mobilization in parks and protected areas, incorporating Indigenous cultural monitoring in species at risk management, and inclusion and accessibility in parks and protected areas organizations. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1721763283855-MKP4GL56DP9ZGJV1KD53/Naureen-Naqvi.png 2024 Program - Naureen Naqvi Naureen Naqvi is an expert in community engagement and social and behaviour change at UNICEF with over 15 years of experience in various countries including Pakistan, Nigeria, the United States, and Afghanistan. She has worked on portfolios supporting risk communication and community engagement for disease outbreaks, inclusion and empowerment of the most marginalized, the development and empowerment of women, and emergencies related to the refugee crisis, natural disasters, and internal displacement due to conflict. Naureen also has a creative side and has exhibited her art in galleries in different countries. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1726269178456-EKEK60L89BUATTCWC580/Carl-Jensen.jpg 2024 Program - Carl Jensen Carl Jensen has been the Project Director at the BC Behavioural Insights Group (BC BIG) since 2019. He enjoys the opportunity of helping partner ministries utilize behavioural insights to tackle challenges facing the citizens of British Columbia and the 30,000 plus employees in the BC Public Service. Prior to joining BC BIG, Carl held leadership roles at RoadSafetyBC and in the Ministries of Finance and Small Business and Revenue. He also spent time in local government, serving three terms as a Councillor for the District of Central Saanich from 2011-2022. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/78b0f1e1-d427-4dc7-a09a-5a3f59818f6f/BDBC+2024+sponsors.png 2024 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/abstracts-2024 daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/519be92f-ea36-4b7f-97ce-078654704e50/BDBC+2024+logo+simple.png 2024 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/2e48f231-ce1f-44f8-941f-cb2bbc7401a0/Jiaying-Zhao.jpg 2024 Abstracts - Make it stand out Jiaying Zhao https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1721763287236-S77LKOY0N9B0BWXQEHBP/Andrea-MacNeill.jpg 2024 Abstracts - Andrea MacNeill Dr. Andrea MacNeill is a Surgical Oncologist at Vancouver General Hospital and BC Cancer and a Clinical Associate Professor at the UBC where she specializes in sarcoma and peritoneal malignancies. She is the founder and principal investigator of the UBC Planetary Healthcare Lab, the inaugural Regional Medical Director of Planetary Health for Vancouver Coastal Health, and an executive member of CASCADES, a pan-Canadian knowledge mobilization network dedicated to accelerating the transition to low-carbon, sustainable health systems in Canada. She is currently co-chairing a UBC/Yale-led Lancet Commission in sustainable healthcare. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1721763282338-AD21ECAM7CQ06RNMVJUL/Don-Carruthers-den-Hoed.jpg 2024 Abstracts - Don Carruthers Den Hoed Don Carruthers Den Hoed (he/him) is a Research Associate at the UBC Institute for Resources, Environment and Sustainability and leads the Canadian Parks Collective for Innovation and Leadership (CPCIL). He is an academic practitioner with nearly thirty years of experiences in parks and protected areas interpretation and education, public engagement, and land management. His current research focus is on knowledge mobilization in parks and protected areas, incorporating Indigenous cultural monitoring in species at risk management, and inclusion and accessibility in parks and protected areas organizations. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1721763283855-MKP4GL56DP9ZGJV1KD53/Naureen-Naqvi.png 2024 Abstracts - Naureen Naqvi Naureen Naqvi is an expert in community engagement and social and behaviour change at UNICEF with over 15 years of experience in various countries including Pakistan, Nigeria, the United States, and Afghanistan. She has worked on portfolios supporting risk communication and community engagement for disease outbreaks, inclusion and empowerment of the most marginalized, the development and empowerment of women, and emergencies related to the refugee crisis, natural disasters, and internal displacement due to conflict. Naureen also has a creative side and has exhibited her art in galleries in different countries. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1726269178456-EKEK60L89BUATTCWC580/Carl-Jensen.jpg 2024 Abstracts - Carl Jensen Carl Jensen has been the Project Director at the BC Behavioural Insights Group (BC BIG) since 2019. He enjoys the opportunity of helping partner ministries utilize behavioural insights to tackle challenges facing the citizens of British Columbia and the 30,000 plus employees in the BC Public Service. Prior to joining BC BIG, Carl held leadership roles at RoadSafetyBC and in the Ministries of Finance and Small Business and Revenue. He also spent time in local government, serving three terms as a Councillor for the District of Central Saanich from 2011-2022. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/78b0f1e1-d427-4dc7-a09a-5a3f59818f6f/BDBC+2024+sponsors.png 2024 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog-landing-draft daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1741971582667-WKAL3UC691R8TMDFXTAL/unsplash-image-74TufExdP3Y.jpg Blog Landing DRAFT https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1741971605817-H8KPTQ3HXY2G7929TGL5/unsplash-image-EPcaJRJm7YA.jpg Blog Landing DRAFT https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/706e1731-adc1-4888-af5d-0fbdfd9d8c6a/A_vibrant_arrangement_of_various_edible_plants%2C_ve.jpg Blog Landing DRAFT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1741977338374-ACA089IW9NENXHFJEOTT/unsplash-image-KSlJhcpDaQk.jpg Blog Landing DRAFT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1741977446021-S554VUFSNG6GO409X4I5/unsplash-image-dBp9dbQCh4Q.jpg Blog Landing DRAFT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/program-2025 daily 0.75 2025-11-19 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/2ce4a1f4-176f-4536-b349-947996af81d9/BDBC+2025+simple+logo.png 2025 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759113372-10KFLB7WGM6NGGRHWYH3/Linos_Elizabeth_2.jpg 2025 Program - Make it stand out Elizabeth Linos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759113029-CZU89SKRKPFOE72GP8ZX/Jen-Macklin+light.jpg 2025 Program - Jennifer Macklin Jennifer Macklin (Downes) is a Senior Researcher at BehaviourWorks Australia and Behaviour Lead of Monash Sustainable Development Institute's Circular Economy Labs. She has over 15 years’ experience in applied behavioural science and social research to develop effective policies and programs for household, organisational, and system-wide change towards more circular futures. Jennifer has a particular passion for higher order circular economy practices and business models, along with expertise in understanding the application of behavioural insights to consumption, waste prevention and recycling behaviours. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759111949-RHO4M3IQSV61LQSMLKBZ/Emily-Salmon.jpeg 2025 Program - Emily Salmon (Unxiimtunaat) Emily Salmon (Unxiimtunaat) is a Cowichan Tribes member and works and lives in her home territory. She is an Assistant Professor of Business & Society at Simon Fraser University’s Beedie School of Business. Emily’s research weaves together Indigenous methodologies and Western quantitative methods to explore efforts to Indigenize the business school and how Indigenous communities can better increase their overall well-being from their relationships with external firms. Beyond academia, her professional experiences have spanned multiple roles supporting Indigenous communities in their journeys of self-determination. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759115861-4YXL9LZN8D6TMU6GY1N2/Rhiannon-Mosher.jpg 2025 Program - Rhiannon Mosher Rhiannon Mosher is a Qualitative Research Advisor in the Public Health Agency of Canada's (PHAC) Behavioural Science Office (BeSciO). Since joining PHAC from Ontario's Behavioural Insights Unit, Rhiannon has led the integration of rigorous qualitative methods into BeSciO’s mixed-methods research program, including contributing to projects on public trust, antimicrobial stewardship, and avian influenza as well as building capacity in qualitative research methods and interpretation. She lives and works in Toronto on the traditional territories of the Anishinaabe, Huron-Wendat, Haudenosaunee, and Mississaugas of the Credit. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1691604448818-6II4XR5PSBU9G4P4L1NR/Sasha-Tregebov2.jpg 2025 Program - Sasha Tregebov Sasha Tregebov is the Director of BIT Canada as well as the Interim Director of BIT Latin America and the Caribbean. Sasha and his team at BIT Canada work with a wide range of Canadian organizations to tackle diverse social impact challenges, from maternal mental health, to unemployment, to consumer protection, to reducing GHG emissions. Prior to founding BIT’s Canadian office, Sasha worked at BIT’s New York office leading a large program of work with US cities. Before joining BIT, he led Deloitte’s behavioural insights capabilities in Canada and was a policy advisor in the Government of Ontario. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/8c73c2ac-3ca5-4545-997c-bc0b6a32a117/BDBC+2025+sponsor+footer+v4.png 2025 Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/abstracts-2025 daily 0.75 2025-11-19 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/2ce4a1f4-176f-4536-b349-947996af81d9/BDBC+2025+simple+logo.png 2025 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759113372-10KFLB7WGM6NGGRHWYH3/Linos_Elizabeth_2.jpg 2025 Abstracts - Make it stand out Elizabeth Linos https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759113029-CZU89SKRKPFOE72GP8ZX/Jen-Macklin+light.jpg 2025 Abstracts - Jennifer Macklin (Copy) Jennifer Macklin (Downes) is a Senior Researcher at BehaviourWorks Australia and Behaviour Lead of Monash Sustainable Development Institute's Circular Economy Labs. She has over 15 years’ experience in applied behavioural science and social research to develop effective policies and programs for household, organisational, and system-wide change towards more circular futures. Jennifer has a particular passion for higher order circular economy practices and business models, along with expertise in understanding the application of behavioural insights to consumption, waste prevention and recycling behaviours. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759111949-RHO4M3IQSV61LQSMLKBZ/Emily-Salmon.jpeg 2025 Abstracts - Emily Salmon (Unxiimtunaat) (Copy) Emily Salmon (Unxiimtunaat) is a Cowichan Tribes member and works and lives in her home territory. She is an Assistant Professor of Business & Society at Simon Fraser University’s Beedie School of Business. Emily’s research weaves together Indigenous methodologies and Western quantitative methods to explore efforts to Indigenize the business school and how Indigenous communities can better increase their overall well-being from their relationships with external firms. Beyond academia, her professional experiences have spanned multiple roles supporting Indigenous communities in their journeys of self-determination. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1747759115861-4YXL9LZN8D6TMU6GY1N2/Rhiannon-Mosher.jpg 2025 Abstracts - Rhiannon Mosher (Copy) Rhiannon Mosher is a Qualitative Research Advisor in the Public Health Agency of Canada's (PHAC) Behavioural Science Office (BeSciO). Since joining PHAC from Ontario's Behavioural Insights Unit, Rhiannon has led the integration of rigorous qualitative methods into BeSciO’s mixed-methods research program, including contributing to projects on public trust, antimicrobial stewardship, and avian influenza as well as building capacity in qualitative research methods and interpretation. She lives and works in Toronto on the traditional territories of the Anishinaabe, Huron-Wendat, Haudenosaunee, and Mississaugas of the Credit. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1691604448818-6II4XR5PSBU9G4P4L1NR/Sasha-Tregebov2.jpg 2025 Abstracts - Sasha Tregebov (Copy) Sasha Tregebov is the Director of BIT Canada as well as the Interim Director of BIT Latin America and the Caribbean. Sasha and his team at BIT Canada work with a wide range of Canadian organizations to tackle diverse social impact challenges, from maternal mental health, to unemployment, to consumer protection, to reducing GHG emissions. Prior to founding BIT’s Canadian office, Sasha worked at BIT’s New York office leading a large program of work with US cities. Before joining BIT, he led Deloitte’s behavioural insights capabilities in Canada and was a policy advisor in the Government of Ontario. https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/8c73c2ac-3ca5-4545-997c-bc0b6a32a117/BDBC+2025+sponsor+footer+v4.png 2025 Abstracts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://bigdifferencebc.ca/blog2 daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/5a565d36f9a61e66e6e4f94c/1634670238267-4CPQX2EIUXDQPUU4ITSE/BIG+Diff+BC+2021+header+simple.png Blog v2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference.